The parent company of media properties like MTV and Comedy Central has asked YouTube to remove more than 100,000 clips from the video-sharing Web site immediately.

After months of discussions with YouTube and its parent company, Google (GOOG - commentary - Cramer's Take), Viacom said it hasn't been able to come to a "fair market" revenue-sharing agreement to make its content available to YouTube users.

"Filtering tools promised repeatedly by YouTube and Google have not been put in place, and they continue to host and stream vast amounts of unauthorized video," Viacom said in a statement Friday.

YouTube, which Google acquired last year for $1.5 billion, has became the Internet's premier destination for viewing video content. Google hopes to benefit from the sensational popularity of the site, but copyright issues are a concern, since much of the content that finds its way onto YouTube is owned by competitors.

Video clips from Comedy Central shows like The Daily Show with Jon Stewart are easily accessible on YouTube. While Viacom benefits in some ways from the exposure to its content that YouTube provides, it also has its own video Web sites that are losing out as its online audience gravitates towards the competition.