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Priceline (PCLN - commentary - Trade Now) is up over 12% on very heavy trade following the company's second-quarter earnings report. The company released its latest report before the bell this morning, sparking a powerful breakaway gap that lifted shares $12.00 higher. Priceline's reportincluded a 12.8% increase in year-over-year gross travel bookings as well as a year-over-year gross profit jump of 20.3%.
Today's breakout comes on the heels of a very strong advance for Priceline since it left behind a double-bottom near $103.00. The stock is now up over 40% since the July 7 lows and is getting a bit overextended in the short term. I expect the stock's breakout to carry it higher, but a pullback will be needed soon. I doubt if a retest of the previous August highs is in the cards within the next few weeks. More likely is a new base forming between the $140.00 to $144.00 area. I am very hesitant to chase at this point but would be a buyer on weakness. At the time of publication, Morrow had no positions in the stocks mentioned. Know what you own: Other online retailers include Amazon (AMZN - commentary - Trade Now), eBay (EBAY - commentary - Trade Now), Orbitz (OWW - commentary - Trade Now), Expedia (ExPE - commentary - Trade Now), United Online (UNTD - commentary - Trade Now) and Overstock.com (OSTK - commentary - Trade Now).
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