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Apple's (AAPL - commentary - Trade Now) a data-point company. It is a company with a stock that thrives on new product introduction and stealing market share. It is a company that makes big splashes and gets people excited.
Which is why I am thinking that the launch of the Apple i-phone from China Unicom (CHU - commentary - Trade Now) at the end of the month will be huge and spur buying. Which is why I am thinking that when Apple opens its store in the Louvre next month, you are going to see a new wave of buying. Which is why I think when we see holiday sales for all the new Macs, you are going to see a bump in the stock price. Which is why, when we see the new accounting that Apple said it would adopt, you are going to see people go to my $13 earnings per share number. Which is why this is still the best story out there. When I march around town promoting Getting Back to Even, all I hear is, "I missed Apple." Let me ask you a question, right here, right now. If you bought it yesterday, look at all of the points you could have made as the stock was pressed down by the Galleon wind-down and related selling by hedge funds that think they may be under investigation. Apple is a story of invention and manufacturing and customer service and excitement. It is a 30% grower. Give it a 30x multiple on that $13 EPS number and you can see why I am so excited, even as I introduced my $300 price target last night on the show. Hey, I have to leave some room! At the time of publication, Cramer held no position in the stocks mentioned. Special note from Jim: You can learn my time-tested ways to trade smart, even in this market. All my latest thinking is in my brand new book, Getting Back to Even, which I'll send to you as part of a special promotion when you sign up for my ActionAlertsPlus.com service for a limited time. So if you sign up now, you'll get to see how I'm playing these stocks in my portfolio today, plus, I'll teach you how you can play these stocks to help your portfolio get back to even.
At the time of publication, Cramer held no position in the stocks mentioned. Jim Cramer is co-founder and chairman of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. To order Cramer's newest book -- "Jim Cramer's Stay Mad for Life: Get Rich, Stay Rich (Make Your Kids Even Richer)," click here. Click here to order "Mad Money: Watch TV, Get Rich," click here to order "Real Money: Sane Investing in an Insane World," click here to get "You Got Screwed!" and click here for Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he appreciates your feedback and invites you to send comments by clicking here. TheStreet.com has a revenue-sharing relationship with Amazon.com under which it receives a portion of the revenue from Amazon.com purchases by customers directed there from TheStreet.com. Brokerage Partners
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