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RealMoney.com: Jim Cramer Blog
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Go Discretionary Right Now

By Jim Cramer
RealMoney Columnist

12/5/2008 2:56 PM EST
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Doug Kass and I see more than eye-to-eye on housing. This decline in oil is now getting to be a total wake-up call for consumers, putting money in their pockets at a time when unemployment is rocking.

 
The decline, which has happened so swiftly, is literally the best news for a gigantic portion of the S&P 500. I don't know if people realize how much it costs for PepsiCo (PEP - commentary - Cramer's Take) to stock Doritos, how much it costs to ship something through United Parcel Service (UPS - commentary - Cramer's Take) -- ouch! that fuel charge was amazing when I used UPS recently -- how much it costs to make anything with plastic: Johnson & Johnson (JNJ - commentary - Cramer's Take), Unilever (UN - commentary - Cramer's Take), Procter & Gamble (PG - commentary - Cramer's Take), Colgate-Palmolive (CL - commentary - Cramer's Take), Avon (AVP - commentary - Cramer's Take). How much it costs to go shopping to anywhere but the store next door.

We now have a footrace between an Obama job stimulus plan and unemployment. The latter is terrible, but as Bob Marcin puts it, as far as other recessions, the numbers could be far worse.

And when you look at gasoline, you have to believe that the holiday season will be better than people thought.

So, let's take the case of Disney (DIS - commentary - Cramer's Take). I know everyone's worried about the numbers and the theme parks. Well, what happens if you price out the trip and realize that the drive is much cheaper than you thought? You would go there for the holiday break. The stock's three points off of its lows. I would take some. I would also buy a reaffirmed Yum! Brands (YUM - commentary - Cramer's Take).

I would go discretionary right now. I was interviewed this morning by Alix Steel for videos, and I was unsure whether Lowe's (LOW - commentary - Cramer's Take) or Home Depot (HD - commentary - Cramer's Take) would be good. Silly me, these are the stocks to buy on refinance, and you know it because Sears Holdings (SHLD - commentary - Cramer's Take)just rallied 50%! Oh, and how about those REITs!

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Jim Cramer is co-founder and chairman of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. To order Cramer's newest book -- "Jim Cramer's Stay Mad for Life: Get Rich, Stay Rich (Make Your Kids Even Richer)," click here. Click here to order "Mad Money: Watch TV, Get Rich," click here to order "Real Money: Sane Investing in an Insane World," click here to get "You Got Screwed!" and click here for Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he appreciates your feedback and invites you to send comments by clicking here.

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