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RealMoney.com: Jim Cramer Blog
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Research In Motion Will Survive Apple's Attack

By Jim Cramer
RealMoney.com Columnist

7/15/2008 3:11 PM EDT
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Did Apple (AAPL - commentary - Cramer's Take) just win the wireless handset game with the new phone? Was that it? One weekend, and it's all iTunes for everybody else?

 
I don't think that there's a lot of truth to that. I actually believe that Nokia (NOK - commentary - Cramer's Take) and Samsung are credible options. I am not sure about Motorola (MOT - commentary - Cramer's Take). This market is big and deep, and I just don't believe that Apple is so far ahead of everyone else that it can pull away from all of the other players.

Most important, I do not believe that Research In Motion (RIMM - commentary - Cramer's Take) is finished. That's the one I like the most, given that it still has 30%- plus growth and sells at less than one time that growth rate.

I know that RIMM has been crushed by Apple and the crushing might not be done. It is pretty easy to see that Apple's next move will be, perhaps on its conference call, to say that the enterprise segment - corporate -- is the next frontier. That's right in RIMM's breadbox.

RIMM has been under huge pressure ever since it reported a quarter that, while excellent, was accompanied by a difficult outlook that included spending. To me, the spending is worth it; there's a new RIMM device coming out next month that needs to be supported in order to take share, and it will take share.

My take is this: RIMM is in a difficult moment, and will be slapped around by Apple. But the company has always done well post its spend for branding, and this time will be no different.

This will be one more time. Too early, but after Apple bashes it on its call, you may have to be ready to buy.

Random musings: It is unbelievable to me that people continue to link the weak dollar with a rise in oil prices. Oil has moved up about $20 with the dollar actually strengthening vs. the euro. Today is another day when we will hear the analysis. The Dallas Fed is also saying there's a big linkage. Great, the Dallas Fed has been wrong about everything. There is an unbelievable belief in anything the Fed or its minions say. Yet they have all been wrong for years. Don't forget it is the Bernanke-vintage mortgages that are crushing the system. ... Kimberly-Clark (KMB - commentary - Cramer's Take) is really strong on the top line. Nobody cares, because the inflation's so bad there. This is a quality company that will one day be a buy.

At the time of publication, Cramer had no positions in stocks mentioned.






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Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. To order Cramer's newest book -- "Jim Cramer's Stay Mad for Life: Get Rich, Stay Rich (Make Your Kids Even Richer)," click here. Click here to order "Mad Money: Watch TV, Get Rich," click here to order "Real Money: Sane Investing in an Insane World," click here to get "You Got Screwed!" and click here for Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he appreciates your feedback and invites you to send comments by clicking here.

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