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RealMoney.com: James J. Cramer
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A New Big-Picture Idea: Mexico

By Jim Cramer
RealMoney.com Columnist

7/21/2004 12:29 PM EDT
 
 Trend Analysis
  • Strength in Mexico figured heavily in Colgate's call.
  • So I'm researching more plays there.



Sometimes the big picture sneaks up and bites you right in the butt while you are struggling with market minutiae. I am on this Colgate (CL - commentary - Cramer's Take) call, trying to figure out raw costs, trying to assess the consumer, trying to understand the rotation on my screen out of the Gilettes (G - commentary - Cramer's Take) and into the who-knows-whats, and in the middle of the call they are droning on about Mexico and how strong the market is there and how they have to take up their numbers internally because of the strength and how the GDP could be on fire. In Mexico.

Here I am trying to figure out whether July downticked from June or whether July's up from June in this country as measured by thousands of different bits of information, and here's Colgate saying that South of the Border, things are booming.

So, what do I do? I have ordered a screen of companies with big Mexican exposure and I have tried to find out more about that housing play that just came public from Mexico, Homex (HXM - commentary - Cramer's Take).

And I am coming to you, our most knowledgeable base, to ask: Anybody got any good Mexican stocks I can work on? Banking? Homebuilding? I would do Telmex (TMX - commentary - Cramer's Take), but what a terrible business model! Send me an email.

Help!







James J. Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS by clicking here. While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column to jjcletters@thestreet.com. Listen to Cramer's RealMoney Radio show on your computer; just click here. Click here to buy Cramer's latest book, "You Got Screwed!" Click here to order Cramer's autobiography, "Confessions of a Street Addict."
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