Sorry, the page you requested could not be found

Sorry that you couldn't find the page you wanted.

Here are a couple of ways that can help you find that information successfully.

Content Search:

Quote Search:

(Stocks, ETFs, Mutual Funds)

TheStreet Directory

  RealMoney.com
Dow Jones S&P 500 NASDAQ 10-Year Note
10,441.12 1,109.18 2,206.91 35.96
Oil *
73.55
DOWN
10.88
UP
1.25
UP
5.86
DOWN
0.07
10 Yr
3.60%
SPDR Gold
111.59
-0.10%
+0.11%
+0.27%
-0.19%
Data delayed 20 minutes

More From TheStreet

Latest Headlines
  Sorry, the page you requested could not be found

Sorry that you couldn't find the page you wanted.

Here are a couple of ways that can help you find that information successfully.

Content Search:

Quote Search:

(Stocks, ETFs, Mutual Funds)

TheStreet Directory

Dow Jones S&P 500 NASDAQ 10-Year Note
10,441.12 1,109.18 2,206.91 35.96
Oil *
73.55
DOWN
10.88
UP
1.25
UP
5.86
DOWN
0.07
10 Yr
3.60%
SPDR Gold
111.59
-0.10%
+0.11%
+0.27%
-0.19%
Data delayed 20 minutes

More From TheStreet

Latest Headlines

Commentary: Wrong! Dispatches from the Front
*New* Alerts! Please click here...

A Bookish Bet on Scholastic
By James J. Cramer

3/15/01 12:33 PM ET


Read More
Click here for the latest from James J. Cramer.
When you're searching for alternatives to tech for your portfolio, think about stocks like Scholastic (SCHL:Nasdaq - news - boards), which was featured on CNBC's "Squawk Box" this morning. Scholastic has visibility out the wazoo. It owns Clifford the Big Red Dog, which is a monster property. Children's educational activities are an amazing annuity. And the company is extremely well-run.

Related Stories
Wednesday's Winners & Losers: WorldCom, Williams-Sonoma, Clorox, Nortel, MetLife
How Scholastic Hopes to Avoid the Harry Potter Hangover
Exec Says Publisher Declined to Extend Amazon's Credit Terms
Amazon Slides as Credit Worries Continue

Scholastic is the type of company that disappeared from our radar screens during our intoxicating tech love affair. Nobody really cared that it has so many balanced ways to make money in predictable streams because tech had explosive streams of business. Nobody was interested in some sleepy book publisher when you could own the sexy Amazon (AMZN:Nasdaq - news - boards). Yet Scholastic may be the type of long-term gem that you really can buy and hold with periodic check-ins because it has long-term properties, a huge cash position and a pretty good balance sheet.

All for 20 times earnings!

If we're ever going to kick the habit of pure tech we're going to have to start listening when people like Richard Robinson, Scholastic's excellent CEO, come on television. Today's as good a day as any to start portfolio life over by considering a stock like Scholastic instead of still one more semiconductor or enterprise-software stock. Again, that doesn't mean you must abandon tech. It does mean that you must be more diversified and well-rounded than you once were or are currently.

James J. Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column to jjcletters@thestreet.com.
Send letters to the editor to letters@realmoney.com.
Read our conflicts and disclosure policy.
Order reprints of RealMoney.com articles. Top
Research Now
on CSFBdirect
 SCHL
The tools you need to invest. CSFBdirect.

RELATED STORIES


Wrong! Dispatches from the Front
A Mutual Fund Watchlist
3/15/01 9:51 AM ET
Keep an eye on the stocks owned by certain funds -- they may deserve to be on your 'restricted list.'

Wrong! Dispatches from the Front
Cramer Chat: After a Tough Day, Cramer Addresses the Troops
3/14/01 7:37 PM ET
On an AOL chat, JJC talks about the market and what looks good -- or not so bad.

Wrong! Dispatches from the Front
Telco Armageddon Looms
3/14/01 4:06 PM ET
Rumors of default and crises swirl as the stocks head for the land of the penguins.




Apply now for a csfbdirect account ONLINE INVESTING
The tools you need to invest. CSFBdirect.
FINANCIAL PUBLICATIONS
Risk-free issue of Red Herring		 BANKING
Get a $50 bonus from NetBank.


Click to change or update chart Click to change or update chart Click to change or update chart

jjcconferencetile
Sorry, the page you requested could not be found

Sorry that you couldn't find the page you wanted.

Here are a couple of ways that can help you find that information successfully.

Content Search:

Quote Search:

(Stocks, ETFs, Mutual Funds)

TheStreet Directory

Dow Jones S&P 500 NASDAQ 10-Year Note
10,441.12 1,109.18 2,206.91 35.96
Oil *
73.55
DOWN
10.88
UP
1.25
UP
5.86
DOWN
0.07
10 Yr
3.60%
SPDR Gold
111.59
-0.10%
+0.11%
+0.27%
-0.19%
Data delayed 20 minutes

More From TheStreet

Latest Headlines