Pulse: Net Stocks End Mixed, as Viant Drags Down E-Consulting Firms

Tech stocks closed off highs but ended a highly successful week on a positive note, despite traders' urge to take profits into the long weekend.

The Nasdaq closed up 27.92, ,or 0.66%, at 4234.27, though it had traded as high as 4259.87 on economic data that suggested the Federal Reserve could be out of the markets' face for some time. Internet stocks were mixed. TheStreet.com Internet Sector index closed up 6.31, or 0.75%, at 846.77. Traders were encouraged to take profits as the Nasdaq neared key resistance at the July 17 high of 4289, but others were quick to buy on the dip, sensing good things to come when traders come back from the holiday.

Net/Tech Indices INDEX CHANGE % VALUE TSC Internet +6.31 +0.75% 846.77 TSC E-Commerce +0.68 +1.52% 45.97 TSC E-Finance +0.25 +0.5% 49.27 Nasdaq +27.9 +0.67% 4234.27

Worst performers in the Internet sector were e-consulting companies. They were pummeled by an earnings warning from Viant (VIAN Quote). Viant closed down $5.69, or 41%, to $8.19, and dragged down a number of others as well.

Scient (SCNT Quote) closed down $5.06, to 18.7%, to $22. Kudos to First Union Securities, which downgraded Scient yesterday. Also taking a hit was Proxicom (PXCM Quote), which closed down $4.06, or 16.8%, to $20.13; Rare Medium Group (RRRR Quote), down 25 cents, or 2.5%, to $9.75; and Modem Media (MMPT Quote), down 63 cents, or 5.9%, to $9.94.

Yahoo! (YHOO Quote) continued to be the whipping boy for the Internet sector, closing down $7.56, or 6.2%, to $113.94. This time The Wall Street Journal ganged up on the super portal, regurgitating concerns that it will suffer from a slowdown in online advertising.

On the upside, BroadVision (BVSN Quote) added $4.56, or 13.2%, to $39.06. The company put out a press release saying it will hold a conference call Tuesday to discuss details of a new wireless venture that it believes "will have a far-reaching, global impact."

Also among the better performers were Lycos (LCOS Quote) and Terra Networks (TRRA Quote) on optimism that their merger will go through. Lycos finished up $3.63, or 5%, to $74.63, while Terra added $2.88, or 7.2%, to $43.

3:41 p.m.: Tech Stocks Continue to Slip, but Traders Buy on Dip

Who could blame investors for taking some profits ahead of the long weekend? And while technology stocks have come off their highs, traders were quick to buy on the dip, a more telling sign that things are still positive in the sector.

In recent trading, the Nasdaq was up 21.4, or 0.5%, to 4227.7 though it had traded as high as 4259.87 following some friendly economic data this morning. But with the market rallying much of the week, traders decided to take some money off the table. Blankets of weakness among Internet stocks left TheStreet.com Internet Sector index had hopped 2.2, or 0.3%, to 842.6.

Net/Tech Indices INDEX CHANGE % VALUE TSC Internet +2.2 +0.3% 842.6 TSC E-Commerce +0.17 +.4% 45.45 TSC E-Finance -0.09 +0.2% 48.94 Nasdaq +21.4 +0.5% 4227.7

The Nasdaq was within spitting distance of a key level that technicians have been targeting. It reached a high of 4289 on July 17 and on its first return trip to that area, it is only natural for traders to want to take some profits due to the significance of that level. A clear break and close above the 4289 level would likely encourage additional technical-related buying.

One stock that appeared to be seeing some technical-related selling was VeriSign (VRSN Quote). Note that the stock traded as high as $200.50 on June 8, which was its highest level since March 27. Today, it reached a high of $199.88, climbing nearly straight up after trading as low as 137.75 on Aug 11. It was down $12.13, or 6.1%, to 186.69 in recent trading.

But while VeriSign was mostly likely seeing some good old fashioned profit-taking, there were some more serious problems among the Internet consulting companies after Viant's (VIAN Quote) earnings announcement Thursday. Viant was down $5.75, or 41.44%, to $8.13 in recent trading and was dragging other e-consulting companies down with it.

Scient (SCNT Quote) was down $4.88, or 18%, to $22.18; Proxicom (PXCM Quote) was off $3.44, or 14.21%, to $20.75; Rare Medium Group (RRRR Quote) was down a quarter, or 2.5%, to $9.75; and Modem Media (MMPT Quote) was down 56 cents, or 5.3%, to $10.

And Yahoo! (YHOO Quote) continued to feel the one-two punch thrown at it from both a research house earlier in the week and The Wall Street Journal today. It was down $8.50, or 7%, to $113 on concerns about a slowdown in online advertising.

Finally, Netopia (NTPA Quote) was down $10.06, or 27.5%, to $26.50 after being downgraded by Kaufman Brothers to buy from strong buy.

11:08 a.m.: Nasdaq Struggles to Gain Despite Jobs Report; Consultants Plunge

Investors initially cheered an employment report that showed the economy continues to slow and could keep the Federal Reserve sidelined for the foreseeable future, seemingly ignoring that it may also be suggesting that businesses could be suffering if the economy is in the midst of a slowdown.

Net/Tech Indices INDEX CHANGE % VALUE TSC Internet 8.23 -1% 832.23 TSC E-Commerce 0.17 -0.4% 45.11 TSC E-Finance 0.17 -0.4% 48.85 Nasdaq 6.32 +0.2% 4212.67

Well, maybe that clammy underbelly of the economic news got into a few heads as the morning wore on. The Nasdaq lately was up 6, or 0.2%, to 4213, having traded as high as 4259.87. It had dipped into negative territory but then bounced again. TheStreet.com Internet Sector index, the DOT, was off 8, or 1%, to 832.

A number of traditional Internet stocks were in the news. America Online (AOL Quote) was down 2.5%. The Internet service provider said it was buying Quack.com, a privately held company with a telephone service that enables people to get stock quotes, sports news and other information via automatically recognized voice commands.

As our own George Mannes pointed out in a story last night, the deal translates into a windfall of AOL stock for auction site Bid.com International (BIDS Quote), which holds a minority position in Quack.com. Bid.com was up 33.3%.

A pat on the back to Robinson Humphrey analyst Russ Miles. Miles put out a note post-haste in a response to a story in this morning's The Wall Street Journal regarding Yahoo! (YHOO Quote) and the negative implications from a slowdown in online advertising. The Robinson Humphrey analyst contends that the story "unfairly" groups Yahoo! with Amazon.com (AMZN Quote), though this might be stretching things a bit. The article does mention Amazon as a company that fallen from grace as having failed to live up to the Web-retailing promise, but says Yahoo!'s concerns speak to the failed promise of Web-based advertising.

The analyst claims that Yahoo!'s story has not changed and it has "a very strong model that will only get stronger when broadband enables rich-media advertising."

"Yahoo! is a real business, with strong profits and a solid balance sheet," he writes. "Unfortunately, it is being punished for the many dot-coms that are not strong businesses. Yahoo! should aggressively consolidate the industry and emerge even stronger once this B2C dot-com shake-out is complete."

He concludes that long-term investors should buy Yahoo! on "media-related" weakness, indicating that investors had bought the stock in July, when similar concerns arose, they would have reaped a 19% gain.

"Investing in Internet companies is not easy at this point in time. There are too many faulty models that still need to be weeded out. However, buying the best companies in industries that will grow dramatically over the coming years is not that difficult. The Internet will continue to flourish, especially when broadband helps to eliminate some of the near-term concerns analysts have. Yahoo! will be a major force in the Internet's development and we believe it serves investors well to use opportune moments like this to buy this industry leader."

Internet consulting company Viant (VIAN Quote) was trading lower in an up market after it warned that it expects to report a loss for the third quarter of 2000. The company said it expects revenue for the third quarter to fall about 12% to 15% below the $38.5 million revenue figure reported for the second quarter.

Viant President and CEO Bob Gett attributed the revenue shortfall to the perception that "many Global 2000 companies have slowed down their e-business initiatives and have taken the opportunity to step back and revisit their strategies."

Also feeling the impact of the warning were other e-consulting companies. Scient (SCNT Quote) was down 16.4%; Proxicom (PXCM Quote) was off 17.3%; Rare Medium (RRRR Quote) was down 2.5%; and Modem Media (MMPT Quote) was down 5.3%;

Finally, principals in the Lycos (LCOS Quote)-Terra Networks (TRRA Quote) merger were up strongly on talk that the deal was close to completion. Lycos was up 4.9%, while Terra was up 6.4% and Terra parent Telefonica (TEF Quote) was up 8.4%.