With record pay-per-view projections and $350,000 ringside seats, the Mayweather-Pacquiao boxing match this weekend could break records.
05/01/15 - 12:03 PM EDT
What was once an afterthought, left to NFL insiders and rabid fans, is now a massive three-day event involving lots of investment and public companies.
04/30/15 - 11:36 AM EDT
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'Influencers' are Internet celebrities who have massive followings that can be easily measured by counting the likes on Facebook, views on Youtube or plays on Vine.
04/27/15 - 06:00 AM EDT
Pepsi (PEP) reported results on Thursday that topped analyst estimates.
04/23/15 - 11:32 AM EDT
Time Warner Cable's operations are improving and a likely suitor, Charter Communications, is waiting in the wings.
04/13/15 - 04:54 PM EDT
Despite a stormy 2014 and few young adults taking up the game, the golf industry may be finding its footing again.
04/09/15 - 12:52 PM EDT
Indiana governor response to backlash shows that a company's best strategy is speaking out.
04/01/15 - 05:58 AM EDT
With WrestleMania in Silicon Valley, it adds to the excitement for wrestling fans. A running diary of my trip as we get to the biggest show of the year.
03/28/15 - 11:25 AM EDT
The NCAA tournament has become an iconic and valuable brand that lures in many marketers looking to associate with it, according to Loeb & Loeb's Douglas Masters.
03/25/15 - 02:48 PM EDT
No NFL games will be blocked from local television next season, the league said Monday at the owners' meetings.
03/24/15 - 10:01 AM EDT
For years, the rule helped drive ticket sales. But blackouts are rare these days and aren't needed because of television and technology.
03/23/15 - 04:51 PM EDT
The first round of the NCAA tournament was all about upsets -- from 14-seed Georgia State narrowly beating 3-seed Baylor to 14-seed University of Alabama-Birmingham edging out 3-seed Iowa State.
03/20/15 - 02:00 PM EDT