NEW YORK ( MainStreet) -- The definition of "cool" changes with age and time, but generations of affected, superficial attempts at social climbing have all led to the same conclusion: Cool costs.Did Marlon Brando's Wild One, James Dean's Rebel Without A Cause or Tura Satana's Faster, Pussycat! Kill! Kill! get baby boomers' hormones jumping in the '50s and '60s? Well, leather, motorcycles and fast cars all came with a price tag. Did giant chrome rims and bottomless bottles of Cristal in turn-of-the-millennia hip-hop videos make a generation want to buy out every bar they entered? An entire financial crisis tells us that's a bad enough idea when you're spending paper, never mind maxing out plastic.
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