Cramer's 'Mad Money' Recap: Buy High, Sell Higher

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You have to buy stocks next week that report good earnings, Jim Cramer told viewers of his "Mad Money" TV show Friday.

"We're in a buy-high, sell-higher world," he said. "What goes up the first day must go up again and again."

Boeing (BA Quote), Ingersoll Rand (IR Quote), Caterpillar (CAT Quote), Black & Decker (BDK Quote), American Standard (ASD Quote) and Alliant Tech (ATK Quote) all went up this week and kept going up, Cramer said.

"These stocks go up big the first day, the second day and then the third day," Cramer said. "This market is dynamic, and you need to be dynamic to keep up."

Therefore, said Cramer, your mantra should be to pay up for stocks to make money. Buy Boeing and Caterpillar, even though they both "went up huge" after they reported, he said.

The game plan next week is to find which stocks will have good earnings that will cause them to go up not only the first day but the following days as well, he said. The "best bet," according to Cramer, is to go with Whirlpool (WHR Quote), which reports Wednesday.

It is a "near monopoly," and expectations are "extremely low," he said. Cramer advised viewers to get in ahead of the quarter Wednesday because he believes this one is going to $120, on the cheap side. Whirlpool closed at $92.35 Friday.