Should You Parlay Your Passwords Into a Personal Financial Portal?
07/05/00 - 08:01 AM EDT
If a complete stranger approached you on the street and offered to take care of all of your household chores -- free of charge -- if you would just hand over your house keys, would you?
Curiously, that's the premise behind a number of businesses competing in the relatively new Internet arena of "screen scraping." The idea is to consolidate all your financial accounts -- bank, investment, credit card, travel awards, etc. -- in one convenient place. Think of it as your own personal portal from which you can see all your finances at a glance, balance and rebalance accounts, make investments, pay bills -- even collect voice mail and email. Yodlee, one of the leaders among these account aggregators, currently offers such a service through a variety of partners, including Alta Vista, Intuit (INTU Quote), America Online (AOL Quote) and soon Chase Manhattan Bank (CMB Quote). Other contenders include Corillian (CORI Quote), EZ Login, VerticalOne and ebalance. How do their services work? You just hand over your user names, passwords and account numbers. The screen scraper then logs into your accounts, grabs the info and presents it to you. Some of the drawbacks of this arrangement are painfully obvious. For one, your personal portal becomes "a repository of your personal behavior," and this has caught the collective eye of marketing companies, says Steve Hoffman, senior vice president of product development at Home Account, a provider of Internet banking, credit card and other financial services. That can work to your advantage if you want to learn of new products that you may find useful, but if you value your privacy, this may raise concerns. (Yodlee says it will not share your information without your permission.) More worrisome, these aggregators to whom you are handing the keys to your kingdom are not bonded, licensed or regulated. And they're not exactly household names. Their aim is to work behind the scenes, making their technology available through trusted consumer brand names, like America Online or Chase Manhattan Bank, with whom you may feel more comfortable sharing your passwords. Or maybe not. Giving out your password to anyone is a potential security threat. Add email and voice mail to your account, and, well, someone out there -- and it isn't your nosy neighbor -- could come up with an awful lot of information about you. "The issue with aggregators is you're trusting someone else to keep all that [information] safe. The danger is if someone figures out how to hack into their site, then your information's toast," says Roger Thompson, technical director of malicious code research at the International Computer Security Association. There are no regulations governing these information gatherers. "They're saying 'Trust me,' and you don't know a thing about them. Maybe they're good and maybe they're not," he says. But if they're not, "It's a single point of failure." In other words, one screw-up and all of your accounts become compromised. For their part, the aggregators say they post and adhere to privacy policies and maintain rigorous security standards. "We're providing the most-secure and private offering we can," says Steve Shaw, a spokesman for Beaverton, Ore.-based Corillian. In a few years, account-aggregation services are going to become fairly commonplace, with more than 6 million users by 2003, according to Celent Communications, a research and consulting firm for financial services providers. Perhaps users see any risks as a reasonable tradeoff for the convenience they get in return. "Consumers are asking for it. The research that we've seen says that there's a demand for it," says Corillian's Shaw.



