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FOR IMMEDIATE RELEASE
THESTREET.COM RELEASES INVESTING BOOK PUBLISHED BY DOUBLEDAY
Book represents commitment to target a broader audience and tap revenue opportunity
NEW YORK, January 2, 2001 -- Today, TheStreet.com, Inc. (Nasdaq:
TSCM
), a leading Web-based provider of original and timely financial news and commentary, debuted its first investing book titled, TheStreet.com Guide to Smart Investing in the Internet Era. The street-smart book offers clarity and insight for individual investors on how to approach the tumultuous marketplace of the 21st century. Published by Doubleday/Currency Books, a division of Random House, Inc., the book is authored by Editor-in-Chief Dave Kansas together with writers from TheStreet.com and an introduction by co-founder James J. Cramer.
Covering all key areas investors need to know to select, buy, and sell stocks with confidence, TheStreet.com Guide to Smart Investing in the Internet Era offers advice on:
- How to maneuver as an investor in a tumultuous environment.
- How to know when to buy in an era of erratic valuations.
- How to build an all-stock portfolio without sacrificing the benefits of diversification.
- How to deal with the tricky "when to sell" question.
- Charting, options, IPOs and more.
"This book will help investors figure out what to do in a challenging investment environment," said Dave Kansas, Editor-in-Chief of TheStreet.com. "It's an extension of what we try to do everyday at TheStreet.com make investors wiser."
"TheStreet.com's guide is a rich treasure-trove of detailed information and advice on how to use the resources now available to individual investors in terms of analysis and stock picking to successfully navigate and profit from the most turbulent of markets," according to Doubleday/Currency executive editor Roger Scholl.
TheStreet.com's book marks another step in the company's mission to provide high-quality financial news and insight across different media. As part of that strategy, TheStreet.com recently acquired SmartPortfolio.com, an email financial newsletter company.
Click on the following URL to find information on purchasing the book and on Dave Kansas' book tour:
http://www.thestreet.com/tsc/tscbook/index.html
TheStreet.com
TheStreet.com, Inc. (Nasdaq:
TSCM
) is a leading provider of timely financial news and commentary -- through its network of free and subscription-based web sites, and through such brand extensions as conferences, books, wireless, and broadband. TheStreet.com Network includes TheStreet.com, a free site for individual investors of all experience levels, and three subscription-based satellite sites: RealMoney.com for active investors; ipoPros.com for IPO investors; and TheStreetPros.com for investment professionals. TheStreet.com brand is built on its best-in-class editorial team of experienced financial journalists based in New York City and San Francisco.
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