This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Survivor Finale Posts Second-Highest Ratings of the Season

Wednesday night's airing of the two-hour conclusion of Survivor on CBS drew an astounding average of 51 million viewers, making the telecast the second-highest-rated show of the season behind the Super Bowl.

The huge audience is especially noteworthy in that it came during the summer. For years, the big TV networks assumed that viewers were not interested in watching TV during the warm weather of summer, and fed them a steady diet of reruns.

But the success first of the game show Who Wants to Be a Millionaire on Walt Disney's (DIS) ABC last summer (which turned into a runaway hit and propelled that network into the top spot for the entire 1999-2000 season) and now Survivor has prompted all the networks to revisit their summer programming strategies.

Survivor, which is a knockoff of a similar show that first aired in Sweden, is built around a simple premise: Sixteen men and women of diverse ages and personalities were plopped on an island off Borneo in the South China Sea. At the end of each episode, the group voted to throw one person off the island until a single survivor -- in this case, corporate trainer Richard Hatch -- is left. Hatch walked away from the show with a grand prize of $1 million in tow.

Wednesday night's broadcast , which saw the corporate trainer voted the winner, cleaned up among the younger viewers most coveted by advertisers, in fact drawing 76% more adults aged 18-49 than any previous episode of the show, which began airing in June. Overall, the show, which aired from 8 to 10 p.m. EDT, was seen in some 28% of U.S. TV households, according to preliminary figures from Nielsen Media Research.

The show has seen its audience grow since the first episode aired, from about 15 million to nearly 30 million in recent weeks to Wednesday's more than 50 million.

CBS, a unit of Viacom (VIA), is already promoting the next Survivor, which will take place in Australia and debut following the Super Bowl in January. That show will be greeted with high expectations, and CBS is already reportedly basing the advertising rates it charges on the number of viewers that Wednesday's telecast drew.

Stacey Lynn Koerner, an analyst with media buying firm TN Media in New York, expects at least the initial broadcast of the next Survivor to do extraordinarily well, in part because it will follow the Super Bowl, which is annually the biggest draw on television. That, combined with the appeal that Survivor has already clearly demonstrated, should give the next installment a huge boost, Koerner said.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs