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Greenberg: Stock Splits Are an Illusion So Don't Fall for Them

09/18/14 - 09:34 AM EDT

Stock splits might seem enticing, but they're nothing more than illusion promising more than they deliver.


Greenberg: Should Amazon Buy RadioShack or Best Buy?

09/16/14 - 12:22 PM EDT

Buying RadioShack or Best Buy could solve a problem for all.


Greenberg: RadioShack's Pathetic Spin Attempt in the Fine Print

09/12/14 - 12:06 PM EDT

The company has buried its liquidation talk.


Greenberg: Alibaba Is Too Darn Complicated

09/09/14 - 11:27 AM EDT

A forensic accounting genie is needed to analyze this prospectus.


Greenberg: Bed Bath & Beyond Positioning for a Bid?

09/08/14 - 01:00 PM EDT

Analyst Ken Hackel said that's what the latest buyback indicates.


Greenberg: An Inflection Point Could Be Imminent

09/04/14 - 12:51 PM EDT

The 'shorts hiding under their desk' index certainly suggests this.


Greenberg: Conn's Crunched by Credit

09/03/14 - 11:38 AM EDT

As sales rise, so do provisions for bad loans.


Greenberg: Parsing an Irrational Defense of Williams-Sonoma

09/02/14 - 12:19 PM EDT

There may be much more to go in terms of trouble with this name.


Greenberg: Best Buy 'Hopes' for Hot Products

08/27/14 - 11:44 AM EDT

That is not a good business model.


Greenberg: Why Best Buy, on the Margin, Can't Win

08/26/14 - 11:48 AM EDT

Its price-matching program shows that it is already selling items about as low as it can.


Herb Greenberg is the editor of Herb Greenberg's Reality Check, a subscription newsletter designed to help investors better manage risk.

Greenberg has been a financial journalist for more than 30 years, working most recently as a senior stocks commentator on CNBC's business day programming and on He was also co-president of Greenberg Meritz Research & Analytics. He is a former weekend investor columnist for The Wall Street Journal and a former senior columnist for MarketWatch.

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Prior to joining MarketWatch, Greenberg was senior columnist forTheStreet. He previously spent 10 years as the "Business Insider" columnist for the San Francisco Chronicle and nearly seven years asFortune magazine's monthly "Against the Grain" columnist. Before that, he was the New York financial correspondent for the Chicago Tribune and a financial reporter in its Chicago newsroom. Greenberg has held various positions at other media outlets including Crain's Chicago Business and the St. Paul Pioneer Press.

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