Journalists are always dependent on any crumbs of information a source will hurl their way to create tech news stories about every new item coming our way. But, sometimes we fail to step back and look at the big picture.
Take Windows 8 for instance. Microsoft keeps letting us know all the minute facts about each and every little new feature. They make sure we're able to tell you about Windows 8 and Windows 8 Pro and Windows 8 RT and (coming soon) Windows Phone 8. All are newsworthy in their own right. But taken as a whole – this is turning out to be something very unique in the industry.
We all know that Apple has terrific operating systems for their computers and portable devices. And despite Apple constantly pointing out how those devices are made to work together – in reality, the two OSes look different, operates slightly differently and even have different names: OS X and iOS.
Now, look at what Microsoft is about to pull-off. They are creating new PC, tablet and smartphone operating systems which not only look alike in major ways – and operate alike in many ways – but they're all called Windows 8.
Microsoft hopes you'll yearn for – and buy your next computer, tablet and smartphone which run on Windows 8. Doesn't matter whether the new device has an Intel chip, or ARM processor. Or whether you're dealing with an Excel spreadsheet, browsing the Web or using Skype. The idea is that you'll be doing it on Windows 8.
That kind of synergy goes further than even Apple's brilliant marketing plans to date.
Luckily Microsoft finally awakened from its long-term deep sleep and realized that they've had such big success with their Xbox hardware/software combo that they should extend that thought process to tablets, phones and PCs as well. Something Apple has known for decades.
Those new Microsoft Surface Windows 8 tablets, announced last night, look terrific. Of course there are differences between the two models. But, the buying public will only care that one tablet will sell for the same as a iPad and the “Pro” model will cost more. They won't care they they have different processors or operating systems. They'll both be Windows 8 tablets.
That could turn out to be a very good thing for Microsoft – and provide a very big boost for their Windows Phone division (despite what is really a very cool smartphone operating environment).
Let's hope all the new hardware and software will live up to the hype. And that everything is quality-control checked a dozen times or more before they're released. Microsoft can't make any mistakes. Especially not when they'll be competing with Apple on many levels.