People sure do love their Angry Birds, don't they?
Earlier this morning, Rovio tweeted that its newest version of Angry Birds, Angry Birds Space, has been downloaded over 10 million times in less than three days.
The popular social-networking game is available on both Apple's iOS and Google's Android, as well as OS X and Windows. This is the fourth iteration of Angry Birds, and has tons of new challenges for gamers.
Rovio has taken the Disney approach, and is trying to turn Angry Birds into a franchise, much like Disney did with Mickey Mouse. The company is boosting its efforts as smartphones and tablets become the computing devices of now, and expanding its marketing reach. It's selling clothing, dolls, accessories, and keeping
A new version of Angry Birds keeps the brand fresh in consumers' minds, and allows Rovio to continue to explore new partnerships with media companies, toy makers, and any other company that wants to cash in on the Angry Birds craze. This is extremely smart, and shows Rovio is intent on becoming a dominant company in the gaming space. Angry Birds Space is not just another popular game to play while you're wasting hours at work. It's part of a marketing strategy to help keep the brand fresh and build tremendous company value.