There are so many new devices making their way into our consciousness – and all the local retailers who can;t wait to get their hands on them – that we've come to expect bigger (smaller?) and better gadgets all the time.
But what we never think about are all the people putting in a lot of effort over long periods of time to create these products.
That's why it's nice to see a company lauding the hundreds of people responsible for a new product.
In this case we're talking about Nokia's revolutionary 808 PureView smartphone. That's the phone which doesn't run on Microsoft's Windows Phone OS.
The 808 has what looks like an absolutely amazing camera system (41-megapixels and a Zeiss lens). It also has the latest version of Nokia's decades-old Symbian operating system now called Belle.
When Nokia hooked-up with Microsoft announcing that they were killing everything other than Windows-based smartphones they really believed that Symbian was dead. Nothing could save it. They did, though, mention they'd sell the 808 in a few remote corners of the planet.
But after 5 years of work by literally hundreds of people word started leaking about the 808's prowess: just ow amazing it was/is. So, when the 808 won a top prize at the international mobile show in Barcelona demand started building.
They they announced that the 808 would be sold in Mexico. Nokia junkies started planning journeys across the border to buy an unlocked phone of their own. So many word of mouth that Nokia seems to have capitulated announcing they would sell an unlocked version here in the United States too. (Can't wait.)
In the interim, Nokia has slowly been releasing videos to show off the phone. Today, they said thanks to all of those involved in its creation by releasing a love letter with terrific moving pictures.
And, as you might have guessed, the video was shot entirely on the 808 PureView.