After buying MySpace for $35 million earlier this year, Justin Timberlake wants to see a return on his investment, and announced a new service that will make watching TV more social, using MySpace.
Partnering with Panasonic, there will be an app called MySpace TV that allows MySpace users to see what their friends are watching, and will enable them to make comments through the TV and their smartphones and tablets. The app is available on the next version of Panasonic's VIERA ConnectT-enabled HDTVs, and some of the TV sets made in 2010, through a software update.
In the press release, Timberlake said, “Why text or email your friends to talk about your favorite programs after they’ve aired when you could be sharing the experience with real-time interactivity from anywhere across the globe? As the plot of your favorite drama unfolds, the joke of your favorite SNL character plays, or even the last second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring.”
No word on when MySpace TV will actually become available, but Timberlake hopes to bring it back (a play on Timberlake's song "Bringin' Sexy Back) sometime early this year.