TheStreet

Tech Trends

Just as newspapers and magazines have to adjust to the world of the Internet – so do printed catalogs.

Especially, the eagerly-awaited Ikea catalog. Now in its 61^st year, the Ikea catalog is seriously loved by its fans. More than 211 million of them.

Change comes slowly. On purpose. When Ikea changed the catalog's printed typeface, a few years ago, they spent way too much time fielding complaints.

So, they decided to ask for help with adding an Internet component. They employed McCann-Erickson for some ideas concerning 21^st Century makeover.

According to Creativity-Online.com, what they've come up with is a “New Kind of Catalog”. An interactive one. Utilizing special smartphone apps, readers will be able to scan catalog pages and see additional information – including extra pictures, video and design ideas - on their screens.

McCann is also developing a plan to overhaul Ikea's Websites as well.