Best Buy thinks you'll pay $1499 for an Apple television set, at least if the details from its customer survey are to be believed.
The customer survey says the set would be 42-inches, and have a 1080p LED screen. The 42-inch screen size differs from previous rumors of a 50-inch screen size. That size was mentioned as being in Jonny Ive's studio, perhaps as a working model.
The TV set would also run iOS (something we've heard before), have App Store functionality (we've heard this too), have iCloud access, a built-in camera that supports FaceTime, and have support for Netflix, YouTube, and Flickr. Presumably the TV would have Siri functionality, and you might be able to use your iPhone and iPad as a remote.
These are pretty specific details for a multi-billion corporation to throw out there, so at least we know we are getting something, and that all of this speculation isn't for naught. When Steve Jobs told Walter Isaacson that he had "finally cracked it," the world has been clamoring for this product.
As I've said before, Apple's ability to deliver the content to users is how it will reinvigorate the television set market. In a world where TVs have the same look features, and are generally priced around the same, it doesn't make sense for Apple to get into a cut-throat business unless it absolutely knows it can offer a better experience and reinvent the market, like it did with all of its other iDevices.
Otherwise, this is one Apple that may have a bite taken out of it before it ever gets off the ground.