TheStreet

Tech Trends

It’s been a busy CES for Qualcomm. The chipmaker, a key player in the 4G market, has been demoing a pre-release version of Microsoft Windows 8 on its Snapdragon S4 processors with LTE support, running on AT&T’s 4G processors.

Continuing the partner theme, Qualcomm has also teamed up with the Sesame Workshop, the producer behind Sesame Street, to explore “augmented reality” experiences for children. Specifically, the two companies have created a “prototype playset” that they say can bring physical toys to life and help kids’ learning experiences.

The CES demo involves a tablet, a playset, figurines of Sesame Street characters such as Bert and Ernie, and an application that uses Qualcomm’s Vuforia augmented reality technology. According to Qualcomm, when the tablet is pointed at the playset, the pieces and the play environment “come alive” via the tablet’s camera. The chipmaker says that this can transform the playset into an “interactive experience” for children.