Nielsen, the company that rates everything from TV viewership to music sales also keeps track apps – who buys them and how often.
In their just released “State of the Appnation” some interesting facts have emerged:
- One half of all mobile subscribers now use a smartphone instead of less smart devices. That's up from 40% just one year ago.
- Of those smartphone users who download apps in the past month a whopping 88-percent use devices which run on either Google's Android or Apple's iOS systems.
- The average number of app downloads per smartphone has jumped from 32 to 41 titles. That's an increase of 28-percent.
- And more good news for all the mobile carriers – in addition to a larger number of app downloads mobile customers are spending more time online using those apps. Ten-percent more time.
- The top-five apps continue to be: Facebook, YouTube, Android Market, Google Search and Gmail.
For more results you can check out the official Nielsenwire dispatch.