Hershey's (HSY) stock has been anything but sweet for investors in recent times. The shares are off more than a third from the 52-week high and trade barely above half their value from the 2005 peak. The question now is do they represent good value here, and are the company's difficulties behind it. Problems Leave Sour TasteFrom higher costs to increased competition, from product recalls to production disruption, you name the problem, and Hershey's has probably seen it. Throw in the Hershey Foundation's voting control (and ability to block the company's sale or merger), and it is no wonder investors seem bitter. Although the company was able to raise prices for the second time in a year, the hike "will help offset increases in areas of the company's input costs, including raw materials, fuel, utilities and transportation." Not offset, help offset. That is still a signal of shrinking margins. But shrinking margins are exactly what the company told us to expect in late January. Hershey's expects a sales increase of 3%-4% this year, but for diluted EPS from operations to decline from the $2.08 reported in 2007 to the $1.85-$1.90 range. And that excludes the impact of an estimated $0.37-$0.40 in restructuring charges. Since Hershey's has reported such charges in seven of the last eight years, treating them as non-recurring stretches both my credulity and my patience. Regardless of the ultimate impact on results, the price increase could distort results during the current quarter. During the four-week period ending Feb. 24, 2008, existing customers may, based on their historic order patterns, order and take delivery of up to eight weeks of inventory at current prices. Given that the consensus estimates expect the first quarter to show the worst performance compared to last year, inventory builds could result in a one-time positive surprise that should be ignored.The Price is Right?No matter how many problems a company may have, however, there comes a time when the stock is cheap enough to qualify as a good investment. I think that time may finally be here for Hershey's. Overall, the quality of earnings at Hershey's has been reasonably strong. Based on the accrual ratio, which measures the difference between cash earnings and accounting earnings (closer to zero is better), Hershey's earnings quality has been relatively stable, seldom drifting more than 15% in either direction. Note, too, that when it did drift widely, it marked an excellent time to sell, which to me, helps validate using the accrual measure for this purpose.
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At the time of publication, Trent had no pos, although positions may change at any time.William A. Trent, CFA, is a freelance equity analyst based in the New York metro area. He has been an equity analyst since 1996 and is co-author of Understanding and Evaluating Prospectuses, Offering Documents, and Proxy Statements. Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. Trent appreciates your feedback; click here to send him an email.
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