I've been taking a look at chemical maker Celanese (CE) , and I have to say I like what I see. I think the shares could rise 44% over the next year simply by expanding its P/E ratio to the average for its industry. Originally based in Germany, Celanese was incorporated in Delaware in 2005. However, it continues to generate a significant portion of its sales outside North America. In 2007 the company earned 29% of its $6.5 billion in revenue in North America, 43% from customers in Europe and Africa, and the remaining 28% in Asia and the rest of the world. Celanese is an industry leader in acetyl products and high-performance polymers used in a wide variety of industries. The company competes primarily with BASF, Du Pont (DD) , Eastman Chemical (EMN) , Dow Chemical (DOW) , Rohm & Haas (ROH) , and Air Products (APD) . Celanese claims to be the low-cost producer in the industry, an assertion backed by its industry-leading profit margin and return on equity. Sales rose 12% in 2007 due to favorable currency effects and rising prices. The latter trend has, if anything, accelerated so far in 2008.
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At the time of publication, Trent had no positions in the stocks mentioned, although positions may change at any time.William A. Trent, CFA, is a freelance equity analyst based in the New York metro area. He has been an equity analyst since 1996 and is co-author of Understanding and Evaluating Prospectuses, Offering Documents, and Proxy Statements. Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. Trent appreciates your feedback; click here to send him an email.
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