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Herb Greenberg

Editor, Herb Greenberg's Reality Check


Herb Greenberg is the editor of Herb Greenberg's Reality Check, a subscription newsletter designed to help investors better manage risk. He writes a daily blog for TheStreet's main free Web site and contributes to its Real Money's "Columnist Conversation" column as well as being a regular contributor for CNBC.


Greenberg has been a financial journalist for more than 30 years, working most recently as a senior stocks commentator on CNBC's business day programming and on CNBC.com. He was also co-president of Greenberg Meritz Research & Analytics. He is a former weekend investor columnist for The Wall Street Journal and a former senior columnist for MarketWatch.


Prior to joining MarketWatch, Greenberg was senior columnist for TheStreet. He previously spent 10 years as the "Business Insider" columnist for the San Francisco Chronicle and nearly seven years as Fortune magazine's monthly "Against the Grain" columnist. Before that, he was the New York financial correspondent for the Chicago Tribune and a financial reporter in its Chicago newsroom. Greenberg has held various positions at other media outlets including Crain's Chicago Business and the St. Paul Pioneer Press.


Greenberg holds a bachelor's degree in journalism from the University of Miami.


Herb Greenberg
By This Author:
Page 3 of 475

Greenberg: No Surprise in Potbelly's Flop

By Herb Greenberg

Potbelly was one of those disasters you could see coming. Ever since its IPO, its stock has done little more than head lower, and for good reason.

06:24PM 07/09/14

Greenberg: What Ails the Container Store?

By Herb Greenberg

The Container Store is finding out that a publicly traded retailer has to balance investors' needs with protection of the company's special character.

12:55PM 07/09/14

Alert

What Ails The Container Store? (Reality Check $)

By Herb Greenberg

Whenever a retailer with a good concept goes public, the challenge is to balance the need to feed The Street with protecting what made it so special.

11:57AM 07/09/14

Greenberg: Maybe It Wasn't the Weather, After All?

By Herb Greenberg

In the recent quarter or two, companies -- especially retailers -- blamed the weather for dismal performance. But on Tuesday, retailers had to blame something else.

06:40PM 07/08/14

Greenberg: A Reminder That Fraud Is Alive and Well

By Herb Greenberg

It's rare that a company confesses to creating a fiction, but that's exactly what has happened in recent days in the bizarre tale of Let's Gowex.

01:39PM 07/07/14

Alert

Update: Can Tibco Hold Activists at Bay? (Reality Check $)

By Herb Greenberg

Investors are lukewarm to its latest moves, but the company could easily be sold.

11:11AM 06/20/14

Alert

Update: Shifting Stericycle to Red Flag (Reality Check $)

By Herb Greenberg

Its broader legal issues coincide with a slowdown in growth.

06:57AM 06/20/14

Greenberg: CBI's 'The Shorts are Conflicted' Strategy

By Herb Greenberg

Disclosure: I've done zero work, and have no intentions to do any work, on Chicago Bridge & Iron CBI, which was the focus of an accounting takedown by Prescience Point Research Group.But I do have a take on CBI's response -- and I wouldn't be saying anything if it wasn't for the nature of its response.Not this part:CB&I has reviewed the report and strongly disagrees with its assumptions and conclusions.But this part:Notably, the report warns readers to assume that the short-selling firm and/or its affiliates hold short positions in CB&I common stock and that they stand to realize significant gains in the event that CB&I's stock price declines. CB&I believes that this conflict of interest should cause the report and its conclusions to be viewed skeptically.To which I say: Of course they're conflicted -- but no more or less conflicted than somebody own owns the stock. Prescience Point, which says it spoke with the company twice during its research, discloses that it's short at the top of its report.This ridiculous concept of trying to deflect critical commentary because the author is short is feeble, amateurish and, well, absurd, unless the company also criticizes bullish reports by analysts who it believes are conflicted because they own the stock.Reality: Everybody, if they own or short a stock, is conflicted. Everybody talks their book. That's Wall Street.

02:01PM 06/18/14

Greenberg: The Tesla-izing of SolarCity?

By Herb Greenberg

If all else fails, or at least the stock isn't sizzling the way it should be, change the story. That's the moral of SolarCity, with news that it's planning to acquire Silevo, an unknown maker of high-efficient solar panels. The deal, in SolarCity's words, will make it the "most vertically integrated solar company in the world." We can slice it and dice it any way we want, but to Reality Check the most striking part of the the deal was the role Elon Musk, SolarCity's chairman: He opened the call and pretty much ended it. Until now, he has has been much more of a silent partner at a company run by his cousins, Lyndon and Peter Rive. The obvious question: Why do this deal?

05:31PM 06/17/14

Alert

Quick Hit: The Tesla-izing of SolarCity? (Reality Check $)

By Herb Greenberg

News that SolarCity is getting into the manufacturing business has certainly goosed its stock, as the company gets renewed "story stock"ÿ status, with the added bonus of the Elon Musk afterglow.

03:09PM 06/17/14

Page 3 of 475

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