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How to Invest in Mayweather-Pacquiao Without Betting on the Fight

By Brian Shactman

When Floyd Mayweather and Manny Pacquiao face each other late Saturday evening, it will be, most likely, the most lucrative fight ever. And some companies are poised to capitalize.

02:35PM 05/02/15

NFL Draft Is More Than a Way to Keep Football Fans Engaged

By Brian Shactman

What was once an afterthought, left to NFL insiders and rabid fans, is now a massive three-day event involving lots of investment and public companies.

11:36AM 04/30/15

NFL Blackout Rule Was Outdated Long Ago as League Banks Billions

By Brian Shactman

For years, the rule helped drive ticket sales. But blackouts are rare these days and aren't needed because of television and technology.

04:51PM 03/23/15

Among March Madness Sponsors, There's One That Still Dominates

By Brian Shactman

A few sportswear companies have managed to grab the most coveted space during March Madness: player's jerseys and shoes.

11:03AM 03/20/15

Check Out Our March Madness Brackets for Big Corporate Players

By Brian Shactman

The networks win the most in the NCAA Tournament, but several companies balance traditional and digital media to maximize return on investment.

10:46AM 03/16/15

Phil Knight May Love Oregon but Nike Needs to Love Ohio State, Too

By Brian Shactman

Nike co-founder and huge Oregon benefactor Phil Knight went out of his way to congratulate Ohio State Monday night. Here's why.

02:57PM 01/13/15

Nike vs. Under Armour Has All the Makings of a Classic Rivalry

By Brian Shactman

Under Armour remains small compared to Nike, but they're spoiling for a fight and 2015 will solidify that Nike has a true competitor that it hasn't seen in decades.

06:00AM 01/03/15

What NBC, CBS and ABC Are Finally Doing to Adapt to Digital

By Brian Shactman

Analysts have discussed the end of cable bundling for years, but major media companies are being much more active in preparing for the day it might actually happen.

12:40PM 12/16/14

Does Tiger Woods' Latest Disgrace Mark a New Low for the Golf Business?

By Brian Shactman

Tiger Woods' new bad press either marks the bottom for the golf business or shows just how bad things are -- and they may get worse.

07:00AM 11/22/14

Fracking Won't Stop Even With Oil Staying at Multi-Year Lows

By Brian Shactman

Some small operators may be gone in a year and some complicated extraction sites may no longer be drilled. Real estate and geography are now as important as drilling innovation.

07:00AM 10/29/14

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