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Free Reports

Believe The Hype: New 'Star Wars' Is Even Bigger Than You Think

'Star Wars' product marketing is ubiquitous, from Verizon and Under Armour to Lego, but Disney isn't worried about overkill. It's aiming to make billions.

Disney’s ESPN May Be Better Off Without YouTube Red

Disney's choice to withhold ESPN content from YouTube may be about keeping its options open. Or it could just be about the money.

Which Battered Media Stocks Will Survive Fickle Viewers?

People are watching as much as ever. There's no shortage of good content, but there is a shortage of places consumers go to watch it.

DeflateGate, Concussions and Police Blotters Do Nothing To NFL

Despite an offseason that made headlines for everything except for football, the NFL's 's power on television was felt across all networks as the NFL regular season kicked off.

NFL Football Kicks Off Fantasy Sports for CBS, ESPN and Fox

The fantasy sports business is now a $5 billion industry with 75 million players and huge growth potential. It all started at Disney's ESPN with one man.

Is Adidas Desperate Paying $200 Million to James Harden?

Big stars are supposed to get big money for sponsorship. But Adidas giving $200 million to James Harden might backfire, give even more a boost to name like Under Armour.

Sports Fantasy Games All the Rage as Media Companies Muscle In on Growth

Some of the nation's biggest media brands are investing in daily fantasy businesses or starting their own ventures in an industry that's showing explosive growth.

Kids Aren't Playing Baseball, So Is That Bad News for Nike and Under Armour?

Attendance is up in 2015, but as baseball looks good on the inside, the game is hemorrhaging players at the youth level. The question now: Will that hurt corporate profits?

How to Invest in Mayweather-Pacquiao Without Betting on the Fight

When Floyd Mayweather and Manny Pacquiao face each other late Saturday evening, it will be, most likely, the most lucrative fight ever. And some companies are poised to capitalize.

NFL Draft Is More Than a Way to Keep Football Fans Engaged

What was once an afterthought, left to NFL insiders and rabid fans, is now a massive three-day event involving lots of investment and public companies.

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