08/14/15 - 09:17 AM EDT
Big stars are supposed to get big money for sponsorship. But Adidas giving $200 million to James Harden might backfire, give even more a boost to name like Under Armour.
08/07/15 - 06:10 AM EDT
Some of the nation's biggest media brands are investing in daily fantasy businesses or starting their own ventures in an industry that's showing explosive growth.
05/22/15 - 04:37 PM EDT
Attendance is up in 2015, but as baseball looks good on the inside, the game is hemorrhaging players at the youth level. The question now: Will that hurt corporate profits?
05/02/15 - 02:35 PM EDT
When Floyd Mayweather and Manny Pacquiao face each other late Saturday evening, it will be, most likely, the most lucrative fight ever. And some companies are poised to capitalize.
04/30/15 - 11:36 AM EDT
What was once an afterthought, left to NFL insiders and rabid fans, is now a massive three-day event involving lots of investment and public companies.
03/23/15 - 04:51 PM EDT
For years, the rule helped drive ticket sales. But blackouts are rare these days and aren't needed because of television and technology.
03/20/15 - 11:03 AM EDT
A few sportswear companies have managed to grab the most coveted space during March Madness: player's jerseys and shoes.
03/16/15 - 10:46 AM EDT
The networks win the most in the NCAA Tournament, but several companies balance traditional and digital media to maximize return on investment.
01/13/15 - 02:57 PM EST
Nike co-founder and huge Oregon benefactor Phil Knight went out of his way to congratulate Ohio State Monday night. Here's why.
01/03/15 - 06:00 AM EST
Under Armour remains small compared to Nike, but they're spoiling for a fight and 2015 will solidify that Nike has a true competitor that it hasn't seen in decades.