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James Fernandez


James Fernandez is a freelance writer based in Newark, New Jersey.

James Fernandez
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It's Nike vs. Adidas in the World Cup Semis

By James Fernandez

Nike rules the sports apparel universe but Adidas owns the soccer universe. Can Nike change that with a Brazil win?

02:00PM 07/07/14

What Free Agency Means for LeBron James, the Marketing Machine

By James Fernandez

Will the NBA player remain an endorsement star even if he goes to yet another team?

09:46AM 06/27/14

O'Bannon v. NCAA Suit Could Be a Game Changer in College Athletics

By James Fernandez

The Ed O'Bannon-led class action lawsuit against the NCAA is just one in a series that will have a hand in shaping the business of pro and college sports in the years to come.

02:56PM 06/10/14

Clorox Insider Trading or More Golf Course Chatter Among the Big Dogs?

By James Fernandez

Pro golfer Phil Mickelson, activist investor Carl Icahn and sports bettor Billy Walters are under a microscope now because they won big on Clorox in 2011. But did they actually do anything wrong?

06:30AM 06/05/14

AMC Takes a Gamble Prolonging Mad Men's Season Finale

By James Fernandez

A final 'half season' did wonders for Breaking Bad but will it for Mad Men?

02:19PM 06/02/14

ESPN Makes Disney Very Happy One Lebron James Story At a Time

By James Fernandez

As longtime executive George Bodenheimer leaves ESPN next week after a 33-year career at the network, we ponder how Disney's sports juggernaut forever changed the way sports is broadcast.

02:50PM 05/28/14

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