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John Martellaro

Contributor

John Martellaro was born at an early age and began writing about computers soon after that. He is a former U.S. Air Force officer and has worked for NASA, White Sands Missile Range, Lockheed Martin Astronautics, the Oak Ridge National Laboratory and Apple. At Apple he worked as a Senior Marketing Manager, a Federal Account Executive and a High Performance Computing manager. John is currently the Senior Editor for Analysis and Reviews at The Mac Observer. His interests include skiing, chess, science fiction and astronomy.

John Martellaro
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Article

Why Amazon Shouldn't Make a Smartphone, But Will Anyway

By John Martellaro

It's one thing to deliver books, magazines and movies on a Kindle Fire HDX, but it's quite another thing to be the sacred holder of the customer's personal life.

06:00AM 04/18/14

Article

How the Tech Web Frenzy Gets Apple Wrong

By John Martellaro

People love the Apple history, story and drama. So tech writers become gossip columnists. If one writer successfully creates a lot of excitement, others panic that a sober assessment will fall flat. As a result, we get the Apple "echo chamber."

06:00AM 04/15/14

Article

Apple's Vision Shreds Amazon Fire TV, Other Competitors

By John Martellaro

With a flood of set-top boxes looking to compete with Apple TV, what will the company offer as an alternative?

06:00AM 04/04/14

Article

Tim's Got This: Question Apple's Revenue Growth at Your Own Peril

By John Martellaro

Apple's whole is unlike anything else on the market, and can always deliver a sensational quarter.

06:00AM 03/21/14

Article

Apple's True Innovation Is Making Tools, Not Toys

By John Martellaro

More than any other company, Apple believes in making tools that add to our lives and, in turn, help us be productive. The right question to ask is: just what is the next innovation that will do that?

06:00AM 03/14/14

Article

Apple's CarPlay Will Have a Huge Long-Term Payoff

By John Martellaro

The early thinking about Apple's CarPlay doesn't even begin to size up the long-term prospects and payoff for Apple.

06:00AM 03/07/14

Article

Outsiders Can't Define Apple's New Products: Opinion

By John Martellaro

Before Apple announces a new product, there's lots of speculation. That's interesting and fun -- so long as you remember Apple is doing the innovating.

06:00AM 02/28/14

Article

Barnes & Noble Should Shut the Book on Nook

By John Martellaro

Barnes & Noble doesn't need to depend on its Nook to become a great bookstore once again.

06:00AM 02/21/14

Article

Apple's Tortured Relationship with the Enterprise

By John Martellaro

Years ago, Apple battled Microsoft for the business of corporate America and generally lost. In time, Apple moved on to become the darling of consumers. So how did Apple get where it is today?

06:30AM 02/06/14

Article

How Apple CEO Tim Cook Infuriates Investors

By John Martellaro

Analysts want Apple to increase smartphone unit share because that puts money in investor pockets. However, Apple CEO Cook has another, more important, agenda.

06:00AM 01/30/14

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