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John Martellaro


John Martellaro was born at an early age and began writing about computers soon after that. He is a former U.S. Air Force officer and has worked for NASA, White Sands Missile Range, Lockheed Martin Astronautics, the Oak Ridge National Laboratory and Apple. At Apple he worked as a Senior Marketing Manager, a Federal Account Executive and a High Performance Computing manager. John is currently the Senior Editor for Analysis and Reviews at The Mac Observer. His interests include skiing, chess, science fiction and astronomy.

John Martellaro
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How to Evaluate the Risks When Companies Copy Apple's Technology

By John Martellaro

When a tech giant copies other company's product, especially one from Apple, it incurs serious risks. Here's how to size up those risks.

03:34PM 07/09/14

Amazon Can Never Be Like Apple, No Matter How Hard It Tries

By John Martellaro

Both Apple and Amazon sell smartphones. Both Apple and Amazon sell tablets. And they both sell music and videos. But Amazon can never be like Apple. Ever.

02:52PM 06/26/14

Apple's iPad Tech Advances Will Catch the Competition Off Guard

By John Martellaro

Apple is working effectively to cannibalize the PC industry with high quality iPads as well as attractive, excellent quality consumer Macs at decreasing prices, intent the iPad will assume a massive sales and technical lead over sleeping competition.

03:00PM 06/19/14

Tim Cook Is Doing Just Fine, One 'Incremental' Step at a Time

By John Martellaro

Many have called for Apple to dream up a new toy, so to speak, as evidence of its ability to innovate on demand, out of the blue. But genuine innovation comes from the fundamentals: providing a valuable service and letting the hardware evolve synergistically. John Martellaro explains.

08:17AM 05/30/14

Here's Why Apple Can't Dawdle in Replacing Leadership

By John Martellaro

Apple should identify and develop young people, now in their 30s and 40s, to someday take over the company.

06:00AM 05/16/14

Why Microsoft Should Torpedo the Surface Tablet

By John Martellaro

The Surface tablet is losing money and doesn't seem to fit in with Microsoft's new vision. It's time to rethink its existence.

06:00AM 05/07/14

Why Amazon Shouldn't Make a Smartphone, But Will Anyway

By John Martellaro

It's one thing to deliver books, magazines and movies on a Kindle Fire HDX, but it's quite another thing to be the sacred holder of the customer's personal life.

06:00AM 04/18/14

How the Tech Web Frenzy Gets Apple Wrong

By John Martellaro

People love the Apple history, story and drama. So tech writers become gossip columnists. If one writer successfully creates a lot of excitement, others panic that a sober assessment will fall flat. As a result, we get the Apple "echo chamber."

06:00AM 04/15/14

Apple's Vision Shreds Amazon Fire TV, Other Competitors

By John Martellaro

With a flood of set-top boxes looking to compete with Apple TV, what will the company offer as an alternative?

06:00AM 04/04/14

Tim's Got This: Question Apple's Revenue Growth at Your Own Peril

By John Martellaro

Apple's whole is unlike anything else on the market, and can always deliver a sensational quarter.

06:00AM 03/21/14

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