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TheStreet Open House

Nicole Urken

Research Director of Mad Money

Nicole Urken is Research Director of Mad Money and Jim Cramer's researcher at TheStreet. Nicole analyzes stocks and develops a strategic macro outlook, which she incorporates into segment ideas for CNBC's "Mad Money." Nicole also supports Jim's other endeavors including "Squawk on the Street," RealMoney.com, and his latest best-selling book "Get Rich Carefully."

Previously, she worked as an investment banking analyst for the Industrials Group in Goldman Sachs' New York office. Born and raised in Princeton, New Jersey, Nicole graduated with honors from Harvard College, where she served as executive editor of The Harvard Crimson.

Nicole Urken
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Page 4 of 15

Building Products: The Pink Panther as a Leader?

By Nicole Urken

While the homebuilders align more strongly with rate changes, the building products group is a way to play cyclical improvement in construction and home pricesimproving--not to mention non-residential construction where we are seeing a turn.

11:19AM 02/12/14

Social Media: Yelping Momentum for Market

By Nicole Urken

Over the weekend, media outlets reported that Yahoo was partnering with Yelp on Local Search. Here's why it matters.

11:34AM 02/10/14

Always Stick with Best of Breed: Whole Foods vs Fairway

By Nicole Urken

Why did Fairway even go public? This smaller 'neighborhood' healthy supermarket framed itself as a Whole Foods look alike but what they didn't realize is that it is trying to open new stores too aggressively without getting the core traffic...

06:39PM 02/07/14

Green Mountain Coffee and Coca-Cola: Taking Their Fate Into Their Own Hands

By Nicole Urken

Congrats to these two companies, who-- well-- needed each other and created shareholder value in the process

04:59PM 02/06/14

Blockbusters Still Matter--Disney vs Twenty-First Century Fox

By Nicole Urken

Frozen made Disney's quarter sizzling... How one hit was a game changer.

04:05PM 02/06/14

Are we seeing a bottoming in retail?

By Nicole Urken

A bottoming in retail could be brewing...

03:57PM 02/06/14

I Liked CVS' Move To Quit Cigarettes... For the Stock

By Nicole Urken

Here's why this decision to "lose billions" is actually positive for shares

04:13PM 02/05/14

I'm a Believer in Microsoft's New CEO

By Nicole Urken

Many investors are disappointed by the appointment of an insider, Satya Nadella, for a company that needs change. Of course, there was originally much hype about an outsider coming in, including Ford's Alan Mulally. So why am I positive on this insider?

06:14PM 02/04/14

Michael Kors, Under Armour & Chipotle Show Execution Matters in Consumer

By Nicole Urken

Share gain, having the right products, and marketing the right way. In consumer, this matters more than in any other sector. And these three are the stellar consumer quarters to benchmark all the rest against....

05:28PM 02/04/14

Yum Brands Celebrates The Year of the Horse

By Nicole Urken

One positive China data point that helped the market to some degree today? The one from Yum Brands-the parent company of KFC, Pizza Hut, and Taco Bell-where china represents 60% of profits...

05:12PM 02/04/14

Page 4 of 15

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