There's nothing wrong with Apple's present slate of products. In fact, they're not broke so Tim Cook should not worry about fixing them.
Investors can sleep at night if they bet on names such as Bezos and Schultz. That's not the case with Elon Musk's speculative ventures.
It's not like George Soros took a stake in Apple, a company you can make a logical bull case for.
Hyundai uses the subject of suicide to promote one of its cars. To put it mildly, they went over the line.
With the heat on Tim Cook, Apple needs a visionary CEO. Not a carbon copy of Steve Jobs, but somebody like him.
It's all about investors confidence. Jeff Bezos inspires it. Tim Cook, not so much.
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Unless it finds a new, visionary CEO sooner rather than later, Apple risks becoming mediocre ... or worse.
AAPL's a stressful stock. If you feel even slightly nervous about an existing position or taking a new one, your best move might be to sit this one out.
If Apple is really the software company Tim Cook thinks it is, he better make way for a visionary CEO immediately.