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Rocco Pendola

Director of Social Media

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes. Prior to graduating from San Francisco State with a degree in urban studies, Pendola spent 12 years working at various talk radio stations in markets such as Buffalo, Pittsburgh and Dallas. He lives in Santa Monica, Calif.

Follow Rocco on Twitter @Rocco_TheStreet, Google Plus +, Like his page on Facebook and share music with him on Last.FM

Rocco Pendola
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Article

BREAKING: Indie Artist Wants Pandora to Act Like a Charity

By Rocco Pendola

Blake Morgan calls out Pandora -- again -- in the senseless royalty battle he insists on waging.

11:00AM 06/17/13

Article

Pandora Absolutely Must Do Better Now

By Rocco Pendola

Pandora needs to shift focus from royalties to becoming the best promotional partner the music industry and artists could ever hope for.

10:30AM 06/17/13

Article

Jay Z, Apple TV: Tim Cook Needs to Get His Head Out of His ...

By Rocco Pendola

Apple needs to take an honest look at what it lost when Steve Jobs died, then act accordingly.

09:30AM 06/17/13

Article

The Best Take Yet on Pandora's Decision to Buy an FM Station

By Rocco Pendola

The music industry must focus on delivering the best product to music fans, not fighting sideshow lawsuits.

09:26AM 06/14/13

Article

How Internet Radio Should Handle the Music Industry

By Rocco Pendola

We shouldn't have to wait for old guard music industry executives to die off before we see true reform in their business.

09:19AM 06/14/13

Article

Will Apple Ever Release a New Product?

By Rocco Pendola

If WWDC means anything, innovation at Apple has become cursing at the media while talking about a product that's not even finished yet.

09:50AM 06/13/13

Article

Tech Media Misses (Badly) Again

By Rocco Pendola

Skip headlines and surface scratches to find deeper meaning in Pandora's purchase of a small South Dakota radio station.

09:36AM 06/13/13

Article

The Meaning Behind Pandora's Brilliant Legal Maneuver

By Rocco Pendola

Pandora buys a broadcast radio station. And it's more than a nifty decision by smart lawyers.

09:30AM 06/12/13

Article

Tim Cook Killed Apple One More Time This Week

By Rocco Pendola

Monday's opening presentation at WWDC will go down as just another signpost when historians tell the story of Apple's demise.

09:00AM 06/12/13

Article

Pandora, Spotify, Songza, Rdio: They'll All Punkslap iTunes Radio

By Rocco Pendola

Amazon can't walk in and dominate hardware. Don't expect Apple to take over Internet radio.

08:35AM 06/11/13

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