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Rocco Pendola

Rocco Pendola is a full-time columnist for TheStreet. He lives in Santa Monica. Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Follow Rocco on Twitter @Rocco_TheStreet, Google Plus +, Like his page on Facebook and share music with him on Last.FM

Rocco Pendola
By This Author:
Page 2 of 13
Article

Haters Have Reason to Trash Pandora

By Rocco Pendola

Twitter Music takes the lead on big data. Pandora investors should want to heave.

10:46AM 02/18/14

Article

Dear Wal-Mart: Rush Is Canadian

By Rocco Pendola

Wal-Mart's strategy of competing on price appears to have officially backfired.

09:02AM 02/18/14

Article

Apple Trying To Determine Source of Mysterious Smell at Santa Monica Store

By Rocco Pendola

In what appears to be a response to a report by TheStreet, Apple has installed air sampling devices in its Santa Monica store.

04:37PM 02/06/14

Article

Horribly Unfair Treatment of Apple Continues

By Rocco Pendola

Comparing Google and Apple's hardware efforts holds back an otherwise interesting conversation.

01:03PM 02/06/14

Article

The Amazon Way at Pandora

By Rocco Pendola

Don't let the stock drop fool you, Pandora's long-term narrative remains intact.

09:20AM 02/06/14

Article

Three Cheers For Sears Window Repair Crew

By Rocco Pendola

Sears continues to make repairs to its neglected location in Downtown Oakland.

04:17PM 02/05/14

Article

CVS Bums Smokes, NHL Should Boycott Sochi

By Rocco Pendola

The National Hockey League could make a more powerful statement in support of LGBT rights if it stayed out of Sochi.

01:31PM 02/05/14

Article

Marissa Mayer, Meg Whitman Steel Cage Death Match (In Charts)

By Rocco Pendola

For some reason, Meg Whitman receives a free pass from critics, relative to Marissa Mayer.

09:00AM 02/04/14

Article

Sears Responds to Twitter Controversy (Update 1)

By Rocco Pendola

Two weeks after a TheStreet expose, Sears partially remedies blighted Oakland store.

07:40PM 01/31/14

Article

Filter This Out If You Love Apple and Like Losing Money

By Rocco Pendola

Investors must pay attention past the obvious as they assess Apple's current state and questionable future.

03:59PM 01/30/14

Article

Apple's Biggest Mistakes Under Tim Cook

By Rocco Pendola

Tim Cook listened to the crowd. That's one reason why, ironically, the crowd hates AAPL.

10:43AM 01/28/14

Article

Apple Crash Portends Tech Stock Crash

By Rocco Pendola

Once an inferior name or two gets exposed, dominoes will fall and Apple will rise.

08:53AM 01/28/14

Article

Apple Proves That Our Society Stinks

By Rocco Pendola

Negativity pervades society and triggers irrationality. Apple perfectly illustrates this.

07:15PM 01/27/14

Article

Medical Marijuana in California Is a Total Scam (But It's Dope!)

By Rocco Pendola

Weed 'laws' are a farce in California. It's time to stop the weed smoking charade.

01:09PM 01/27/14

Article

One CEO Belongs in the Outhouse, Another in the Penthouse

By Rocco Pendola

Question Sears's CEO all you want, but there's little room for criticism of Starbucks' Howard Schultz.

10:00AM 01/27/14

Article

Taylor Swift's 'Transformation' Could Begin Sunday at The Grammys

By Rocco Pendola

If the Grammys go down as hinted by Taylor Swift, she might just unknowingly set out to save rock and roll.

02:12PM 01/24/14

Article

Pandora, Spotify Are Not Competitors

By Rocco Pendola

Different models, strategies, goals and objectives keep Pandora and Spotify distinct.

09:18AM 01/23/14

Article

Toxic Psychology Dooms Once Great American Retailers

By Rocco Pendola

An MBA mindset keeps companies such as Best Buy, Sears and JCP from moving forward.

06:00AM 01/22/14

Article

Facebook Loses When It Tries To Be Twitter

By Rocco Pendola

Mark Zuckerberg errs strategically as Facebook attempts to become the personalized newspaper Twitter already is.

09:16AM 01/21/14

Article

Starbucks Security Breach: The Media Misled You (Update 1)

By Rocco Pendola

The tech media is sensationalizing a security vulnerability that's very unlikely to come to pass.

06:12PM 01/18/14

Article

Pictures From Sears, and They're Not All Pathetic

By Rocco Pendola

Sears is a literal mess in some respects, a figurative one in as close to all respects as you can come without hitting absolute.

10:00AM 01/18/14

Article

Sad Pictures of a Sears Store That Will Make You Angry (Update 2)

By Rocco Pendola

The broken windows theory applies to Sears as the company allows blight to fester.

06:51PM 01/16/14

Article

Bruce Springsteen: Let the CD Die Already

By Rocco Pendola

If you want bonus Springsteen concert footage, you'll need to buy a CD and reconnect your DVD player!

01:37PM 01/15/14

Article

Pandora Beats Off the Competition

By Rocco Pendola

The stock has nearly quadrupled, but now is not the time to rest on Pandora.

09:52AM 01/15/14

Article

Stop Calling Google 'Big Brother'

By Rocco Pendola

We're a lazy society. And, in our analysis of Google/Nest, it shows.

02:12PM 01/14/14

Article

This is the Future of the Music Industry Now

By Rocco Pendola

A small startup called Concert Windows illustrates the direction the music industry is headed.

10:30AM 01/13/14

Article

Sears Treats Consumers Like They're Total Idiots

By Rocco Pendola

Unlike Dominos Pizza's successful turnaround campaign, Sears attempts to execute a delusional marketing plan.

09:30AM 01/13/14

Article

Sears Doesn't Deserve Respect

By Rocco Pendola

Sears isn't even in good enough standing to defend itself.

09:00AM 01/13/14

Video

Live Concert Streaming By Musicians For Musicians

By Rocco Pendola

TheStreet's Rocco Pendola with Dan Gurney, co-founder of music startup Concert Window.

12:32AM 01/13/14

Article

8 Videos That Help Explain Pandora's Internet Radio Dominance

By Rocco Pendola

Pandora gave Rocco Pendola 'inner circle' access to Music Genome Project. Here are the fruits of his labor in one article.

10:00AM 01/11/14

Article

Sears: A Pathetic Picture Is Worth 1,000 Words

By Rocco Pendola

There's not much you can say about Sears' latest corporate update.

04:46PM 01/09/14

Article

Why Bruce Springsteen Ends Up on Taylor Swift Radio

By Rocco Pendola

In the last installment of TheStreet's look inside Pandora, we see music personalization in action.

01:21PM 01/09/14

Article

It Looks Like Jack Dorsey's Mother's Twitter Account Got Hacked

By Rocco Pendola

If the mother of a Twitter co-founder can get hacked, there's no doubt it can happen to you.

12:45PM 01/09/14

Article

How to Get the Most Out of Internet Radio

By Rocco Pendola

There might not be a more consumer-centric space. So you need to know how to best use Internet radio.

10:00AM 01/07/14

Article

More Pictures From Struggling Sears Stores

By Rocco Pendola

Readers love pictures of Sears stores so, without further delay, here are some more.

08:26PM 01/06/14

Article

Microsoft Is So Desperate It's Embarrassing

By Rocco Pendola

The latest rumor out of Redmond hints at how bad things might actually be at Microsoft.

04:40PM 01/06/14

Article

Apple Continues to Absolutely Crush Competition

By Rocco Pendola

The latest data from comScore shows Apple -- and Pandora -- still dominate U.S. smartphones.

03:30PM 01/06/14

Article

A Rock 'n' Roll Original Series Made For TV Networks and Internet Radio

By Rocco Pendola

Expect multiple networks and streamers to bid on a forthcoming original series about LA's legendary Whiskey A Go Go.

12:00PM 01/06/14

Article

Starbucks: Urban Renewer, Urban Opportunist

By Rocco Pendola

Starbucks remains aspirational for many. This knowledge most definitely underlies the company's domestic expansion.

11:00AM 01/06/14

Article

Sears: A National Tragedy

By Rocco Pendola

If you have anger and some fight, direct it at the executives who preside over the demise of brick and mortar retail.

09:30AM 01/06/14

Article

Your Social Media Friends Are Idiots, But We Can Fix That

By Rocco Pendola

Connecting with all your existing friends across online platforms probably doesn't provide the best possible user experience.

08:51AM 01/06/14

Article

More Pathetic Pictures From a Dying Sears, JCP (Update 3)

By Rocco Pendola

You can't make this stuff up. Here's a look at a post-holiday Sears store.

04:06PM 01/04/14

Article

iTunes Is Dead: The Record Industry's Next Steps

By Rocco Pendola

Will the music industrial complex finally do what must be done and embrace streaming, tech and data?

11:00AM 01/04/14

Article

Music Industry's Culture of Learned Helplessness

By Rocco Pendola

If only music actually came first in an industry unwilling to fully embrace an era driven by technology.

11:44AM 01/03/14

Video

Preview: Behind the Scenes With Pandora's Music Genome Project

By Rocco Pendola

A glimpse at TheStreet's exclusive look inside Pandora's personalized radio algorithm with Pandora Chief Scientist Eric Bieschke and Rocco Pendola.

12:32PM 01/01/14

Article

Why Amazon Crushes Apple as an Investment

By Rocco Pendola

The story that underlies a company often better explains its stock performance than quantitative metrics.

10:00AM 12/30/13

Article

Apple to $1,000 in 2014

By Rocco Pendola

Tim Cook establishes confidence on Wall Street in the New Year and Apple stock soars.

09:00AM 12/27/13

Article

The Reason Why Chipotle Continues to Crush McDonald's

By Rocco Pendola

Chipotle's magic ingredient might be the culture it creates among its employees.

03:11PM 12/24/13

Article

It's Too Bad Justine Sacco Got Fired

By Rocco Pendola

We might want to recheck how we, as a society, behave in a world driven and dominated by social media.

07:35PM 12/21/13

Article

No Tablet War: Apple Stock Will Soar in 2014

By Rocco Pendola

Consumers will choose quality during the holiday shopping season, pushing AAPL over the top on Q4 results.

04:15PM 12/19/13

Article

Yahoo! Mail Wackos Need to Move On

By Rocco Pendola

Don't let a vocal minority cloud your focus when assessing Yahoo!'s future.

12:11PM 12/19/13

Article

Deep Behind the Scenes With Pandora

By Rocco Pendola

Previewing an unprecedented look at the Music Genome Project, the engine that makes personalized radio and Pandora's success possible.

10:00AM 12/18/13

Article

The Single Worst Microsoft Windows Tablet Commercial Ever

By Rocco Pendola

Compare Windows' latest marketing effort with Apple's most recent home run advertisement.

09:30AM 12/18/13

Article

Yahoo!, Not Netflix, Is the TV Industry Disruptor

By Rocco Pendola

Marissa Mayer has big plans for Yahoo! Screen, the company's growing digital platform.

08:00AM 12/16/13

Article

Have You Seen the People Facebook Thinks 'You May Know?'

By Rocco Pendola

Facebook can become more relevant if it pays more attention to your potential social network.

11:10AM 12/13/13

Article

3 Reasons Why I Grew to Love LA

By Rocco Pendola

In-N-Out's nice, but it's not what makes Los Angeles great.

12:10PM 12/12/13

Article

Spotify Is Overvalued, but That Really Doesn't Matter

By Rocco Pendola

While Spotify is good for Internet radio, its life will end in acquisition.

10:30AM 12/12/13

Page 2 of 13

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