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Rocco Pendola

Rocco Pendola writes for TheStreet. He lives in Santa Monica. Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Follow Rocco on Twitter @Rocco_TheStreet, Google Plus +, Like his page on Facebook and share music with him on Last.FM

Rocco Pendola
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Page 1 of 27

Was Apple's Demolition of BlackBerry 'Click Bait' or Did It Actually Happen?

By Rocco Pendola

Looking back at BlackBerry's 2011 collapse should prompt investors to at least look twice and think before they blow off predictions of Microsoft's collapse at the hands of Apple.

08:00AM 07/24/14

Apple Should Do Us a Favor and Buy Twitter

By Rocco Pendola

The fate of Twitter rests on the ego of its CEO. Will Dick Costolo swallow his pride and seek a buyer for the social network?

08:00AM 07/23/14

Why Yahoo's Marissa Mayer Is 2014's Top CEO By a Landslide

By Rocco Pendola

Tech geeks and financial media wonks focus on the wrong factors at Yahoo. Pay attention to Yahoo! Screen -- it will become Mayer's game-changing legacy.

08:00AM 07/22/14

Time Warner Would Be Insane to Sell HBO

By Rocco Pendola

Given the opportunity that lies ahead for HBO, Time Warner would make a huge mistake letting HBO go. Jeff Bewkes would be better off divesting CNN for free.

12:34PM 07/21/14

Apple Will Murder Microsoft and Bury It With BlackBerry's Corpse

By Rocco Pendola

Don't ignore the writing on the wall. Microsoft might be a good investment today, but Apple will render it a shell of its former self tomorrow.

08:00AM 07/21/14

Apple Well On Its Way to Absolutely Devastating Microsoft

By Rocco Pendola

Recent data suggests a scary conclusion for Microsoft -- business customers might be moving away from Windows/Office pursuant to employee demand.

08:00AM 07/07/14

There's No Guarantee Apple and Google Will Crush Pandora

By Rocco Pendola

Standalone streamers such as Beats Music and Songza can only put the hurt on Pandora if Apple and Google properly leverage these assets.

08:00AM 07/03/14

Albert Fried: 'Pandora's Scale is a False Asset'

By Rocco Pendola

The day after Google buys Songza, a leading Internet radio analyst argues that Pandora is losing its competitive advantage quick.

11:20AM 07/02/14

Will Public Displays of Arrogance From Pandora Executives Kill the Company?

By Rocco Pendola

In public, Pandora claims moves by Spotify, Apple and traditional radio will have no impact on its business. The company really cannot believe this propaganda behind closed doors.

08:00AM 07/02/14

Google Buys Songza and That's a Loss for Amazon

By Rocco Pendola

It's official: Google adds Songza to its streaming music portfolio. It's curious why Amazon would not have made this move.

04:23PM 07/01/14

It's a Great Time to Be a Consumer of Media and Technology

By Rocco Pendola

Consumers and investors reap the benefits of an environment that's not as much about delivering revenue and profits as it is about becoming a ubiquitous consumer presence.

02:05PM 07/01/14

Here's What Apple's iWatch Must Do to Avoid Being a Flop

By Rocco Pendola

When you consider iPod, iPhone and iPad's sales numbers and staying power, it's sensible to be skeptical about Apple's move into wearable technology.

08:00AM 07/01/14

Is the Tech Bubble About to Burst?

By Rocco Pendola

If you have to defend $1.2 million in funding for an app called "Yo," maybe larger insecurities are at play.

07:50PM 06/30/14

Why a Television Set Would Do Wonders for Apple's Image

By Rocco Pendola

Apple should stake out and defend at least a little bit of high-end turf to ensure its allure doesn't dilute and eventually wear thin.

08:00AM 06/30/14

The Devastating Collapse of the Music Industry in One Chart

By Rocco Pendola

As they spread blame to everybody but themselves, the numbers show that the executives who comprise the music industrial complex are little more than a gaggle of losers.

11:00AM 06/27/14

Radio's Quiet Game Changer That Could Crush Pandora

By Rocco Pendola

Expect a groundbreaking new initiative launched by a Seattle radio station to spread, changing traditional radio for the better and eventually putting serious hurt on Pandora.

09:15AM 06/27/14

If Apple Focused on iTV, It Could Be as Big as iPhone and iPad

By Rocco Pendola

The living room presents the most Apple-like opportunity in tech. It's curious we haven't heard much about it.

08:00AM 06/27/14

Amazon Should Have Made Fire Phone Free

By Rocco Pendola

What good is profit if Amazon doesn't sell enough smartphones for it to show on the bottom line?

08:30AM 06/23/14

Apple's Smartwatch Will Probably Fail

By Rocco Pendola

iPhone 6 will save the day, but Apple still deserves scrutiny for entering a smartwatch/wearable device market consumers might not even care about.

08:00AM 06/23/14

Dunkin Donuts Preparing to Crush Krispy Kreme in California

By Rocco Pendola

Previewing the possibility of a donut war on the West Coast as Dunkin Donuts looks to invade territory occupied by local shops, Krispy Kreme and Winchell's.

07:00AM 06/23/14

Don't Blame Google for Being Horribly Unethical and Opportunistic

By Rocco Pendola

No matter how poorly they're treated by technology companies, the music industry has nobody to blame but itself for its position of impotence.

12:13PM 06/18/14

Twitter's Problem in Roughly 140 Words and a Handful of Links

By Rocco Pendola

Dick Costolo needs to step back and admit he's in over his head as CEO of Twitter. The time has come to sell to Facebook.

12:04PM 06/16/14

Is Starbucks' Beer and Wine La Boulange in Los Angeles a Red Flag?

By Rocco Pendola

If the original concept has room to grow, why is Starbucks expanding in ways dissociated from its core brand?

10:06AM 06/16/14

If Pandora Really Cared About Musicians ...

By Rocco Pendola

Pandora and other filthy rich executives and investors are doing very little to change the dystopian relationship between Internet radio and the music industry.

10:38AM 06/12/14

Who Is Going to Buy Madison Square Garden?

By Rocco Pendola

As media and telecommunications companies jockey for position and attempt to build empires, expect a bidding war to emerge for MSG.

09:00AM 06/11/14

What Becomes of Pandora If It Doesn't Get Bought Out?

By Rocco Pendola

If Pandora doesn't sell out, it gets boxed out. It's tough to win with a static strategy against the big boys in technology and media.

09:09AM 06/10/14

Apple Still Headed to $1,000

By Rocco Pendola

There's no company with a stronger existing core -- and ready to extend its dominance -- than Apple. iPhone 6 leads the way. And nothing else matters.

08:00AM 06/10/14

Twitter Investors Could Still Feel More Pain

By Rocco Pendola

Just because the media loves Twitter doesn't mean it's ubiquitous enough to achieve Facebook-like success.

08:00AM 06/09/14

Yahoo: Marissa Mayer's Huge Opportunity to Become Tech's Top CEO

By Rocco Pendola

At Yahoo!, Mayer has opened the door to a potentially lucrative space. But there's more work to be done.

08:00AM 06/06/14

Apple Executing a More Powerful Strategy Than Amazon

By Rocco Pendola

If it's merely more gimmicks, bells and whistles designed to pump up Amazon Prime, Jeff Bezos's forthcoming smartphone will fail.

11:11AM 06/05/14

Pandora Trash Talks Apple, Is Google Ready to Back It Up?

By Rocco Pendola

For Pandora to survive, it needs to swallow its pride and let go of its albeit wildly successful past.

08:00AM 06/04/14

Apple Should Start Its Own Record Label

By Rocco Pendola

If Apple is to accomplish its stated goal of dominating the digital music landscape, it needs to collect talent beyond Dr. Dre and Jimmy Iovine.

04:02PM 06/03/14

Apple Will Probably Buy Twitter Next

By Rocco Pendola

Twitter represents another cog in the machine that will lead Apple to digital music dominance.

08:00AM 06/02/14

This Time It's For Real: Apple Has Killed Pandora

By Rocco Pendola

Between the Apple/Beats deal and Twitter's aggressive moves on music data, Pandora might as well not even exist.

01:27PM 05/29/14

Tim Cook Just Took Apple Away From Steve Jobs

By Rocco Pendola

With the Apple, Beats deal done, Cook will execute Apple's digital music strategy, getting it right where Jobs got it wrong.

10:50AM 05/29/14

Will WalMart End Up Crushing Amazon?

By Rocco Pendola

With online sales growing faster at WalMart than at Amazon, brick and mortar retail reinvents itself not by choice, but out of necessity.

01:30PM 05/28/14

Helping Apple Haters Understand Why Android Is Doomed

By Rocco Pendola

Modern-day Apple has never claimed it invented anything other than better experiences. It's that approach that produces competition-crushing effects.

08:00AM 05/28/14

Best Buy: Dead and Dangerous Money

By Rocco Pendola

Until big-box retailers implement real, non-Amazon strategies, long-term investors should stay away from their stocks.

11:00AM 05/27/14

Apple's 'Smart Home' Levels Android All Over Again

By Rocco Pendola

If the idea of making your iPhone even more useful comes to life, Android's really toast.

07:30AM 05/27/14

Apple Can't Lose Unless It Beats Itself

By Rocco Pendola

The competition can't touch Apple. Tim Cook knows this. So why take such a big risk on Beats Electronics?

09:58AM 05/21/14

Microsoft Is a Total Embarrassment

By Rocco Pendola

Satya Nadella proved Microsoft remains a joke by introduction a third failed iteration of his company's useless Surface tablet.

05:28PM 05/20/14

It's Do or Die For Struggling Retailers

By Rocco Pendola

Best Buy. JCP. Sears. The whole lot of brick and mortar losers will die if they don't shore up the most important area of their business.

09:21AM 05/20/14

AT&T Buying DIRECTV: Blame Canada

By Rocco Pendola

AT&T wants NFL Sunday Ticket. And it's all because they're looking to weasel into as many facets of your life as it possibly can.

01:23PM 05/19/14

An Apple Acquisition That Could Squash Netflix

By Rocco Pendola

The more you think about, the more sensible the idea of Apple moving aggressively into streaming video becomes.

08:44AM 05/19/14

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Page 1 of 27

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