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Rocco Pendola

Rocco Pendola is a full-time columnist for TheStreet. He lives in Santa Monica. Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Follow Rocco on Twitter @Rocco_TheStreet, Google Plus +, Like his page on Facebook and share music with him on Last.FM

Rocco Pendola
By This Author:
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Page 1 of 26
Article

Apple Preparing to Crush Competition Again (UPDATED)

By Rocco Pendola

Between iPhone 6 and whatever's going on with Nike, Apple's about to change the game ... again.

05:30PM 04/23/14

Article

The Best Role Model in Sports?

By Rocco Pendola

If you're a sports fan, get some perspective when your team "breaks your heart."

01:53PM 04/23/14

Article

Beats Music Thinks It's Netflix -- But It's Wrong

By Rocco Pendola

The people behind Beats Music should have exercised humility at launch. Now they're just embarrassed.

12:32PM 04/22/14

Article

Load Up on Apple Stock as Android Killer Looms

By Rocco Pendola

If Apple dives post-earnings, sell your house and squat for a year so you can afford to buy a few shares.

08:00AM 04/22/14

Article

A Horribly Embarrassing Image For Tim Cook and Apple

By Rocco Pendola

Obsessive attention to detail at the Apple Store appears gone. Somebody needs to bring it back -- now.

03:37PM 04/21/14

Article

Should Amazon Buy Sears?

By Rocco Pendola

If Jeff Bezos thinks he needs thousands of Sears and Kmart stores, Amazon investors and even shoppers should worry.

08:00AM 04/21/14

Article

The Most Messed Up Thing Cable TV Does to Its Customers

By Rocco Pendola

Millions could cut the cord tomorrow if this one relic of modern sports broadcasting went away.

10:00AM 04/19/14

Article

Twitter Could Crush Pandora Without Playing a Song

By Rocco Pendola

Minus a serious data business, Pandora will cease being Internet radio's leader.

08:30AM 04/17/14

Article

Marissa Mayer's a Badass

By Rocco Pendola

Finally, a CEO who's building Yahoo! to endure, not to satisfy short-term thinkers.

08:00AM 04/16/14

Article

One Reason Why We Don't Quit Cable TV

By Rocco Pendola

Psychological issues might be holding us back from cutting the cord. Just like they did with landlines.

06:43PM 04/15/14

Article

Call the Cops: Apple's About to Kill Android

By Rocco Pendola

If you understand the core of Apple and Google's DNA, you understand why iOS will demolish Android.

08:00AM 04/15/14

Article

Live Concerts Would Lift Yahoo!'s Video Strategy (UPDATED)

By Rocco Pendola

It's time for Yahoo! to disrupt video on the Internet. There's no better place to start than with the live music experience.

04:17PM 04/14/14

Article

Pandora Still Tinkering With Its Ad-Free Subscription Option

By Rocco Pendola

At least some Pandora One subscribers have been asked to take a survey that asks about billing.

09:39AM 04/10/14

Article

Is Steve Jobs Rolling In His Grave or Did He Dig One for Apple's iTunes?

By Rocco Pendola

iTunes Radio, the motivation behind it and the reported brainstorming in the aftermath of its launch might be Apple's biggest miscalculation and strategic embarrassment in the post-iPod era.

08:00AM 04/10/14

Article

Apple's iPhone 6 Will Demolish Android (UPDATED)

By Rocco Pendola

Tim Cook's not rushing a larger screen iPhone. This provides reason to be optimistic about Apple.

03:11PM 04/09/14

Article

Facebook Should Buy Twitter

By Rocco Pendola

There's no reason why Facebook and Twitter shouldn't merge. Standard no-brainer stuff.

08:45AM 04/09/14

Article

Amidst Uncertainty, Buy Apple and Amazon

By Rocco Pendola

Don't fall for a flight to safety in names such as Microsoft and HP. It's time to get aggressive for the long-term.

03:37PM 04/08/14

Article

Potentially Disappointing News for Yahoo!

By Rocco Pendola

Just what the tech world needs ... yet another company staking its video 'strategy' on original programming.

09:15AM 04/08/14

Article

Prepare for Twitter's Collapse

By Rocco Pendola

Twitter needs to get back to innovating and that doesn't mean keep following Facebook's lead.

08:49AM 04/08/14

Article

An Upgrade to Virgin America First Class Is Worth Every Penny

By Rocco Pendola

Relative to the outrageous cost to upgrade elsewhere (hello Air Canada!), $400 for first class on Virgin America is a bargain.

06:17AM 04/07/14

Article

7 Pictures of a Breakfast Sandwich More Outrageous Than Taco Bell's Waffle Taco (UPDATED)

By Rocco Pendola

Can Taco Bell replicate the goodness of this sick, yet tasty concoction from a Los Angeles cafe?

07:55PM 04/05/14

Article

We Went Back to That Dumpy South LA Walmart and Here's What We Found

By Rocco Pendola

Clearly, somebody at Walmart headquarters was listening. And that's a good thing.

06:38PM 04/03/14

Article

Apple Will Not Crush Sirius XM

By Rocco Pendola

It might not be sexy, but sometimes slow and steady -- Sirius XM Satellite Radio -- does win (or at least doesn't lose) the race.

08:46AM 04/02/14

Article

Will Apple Buy Pandora?

By Rocco Pendola

One outcome of Pandora's next phase of growth could be an acquisition. But which suitor makes the most sense?

08:00AM 04/02/14

Article

Introducing Pet-Driving Cars From Elon Musk's Tesla Motors

By Rocco Pendola

Tesla Motors CEO Elon Musk expresses his sense of humor via Twitter and the company blog.

04:47PM 04/01/14

Article

More Disturbing News From Pandora

By Rocco Pendola

It appears Pandora's new CEO disagrees with co-founder Tim Westergren with respect to maintaining healthy company culture.

09:00AM 04/01/14

Article

Microsoft Could Be 2014's Best Buy

By Rocco Pendola

Surging stock prices do not always accurately predict a company's present and future.

08:30AM 04/01/14

Article

Microsoft Didn't Win Last Week, But Apple and Google Did

By Rocco Pendola

Despite the media hype surrounding Satya Nadella, Apple and Google continue to put the beat down on Microsoft.

06:00AM 03/31/14

Article

How Apple Could Become America's Most Hated Company

By Rocco Pendola

Nuance separates notions of building an empire and building a great company. Tim Cook understands this; Mark Zuckerberg doesn't.

10:00AM 03/29/14

Article

Pandora Cries Poor as Executives Get Filthy Rich

By Rocco Pendola

As a company, Pandora claims royalties squeeze its ability to super serve data yet its executives sell copious amounts of stock.

08:33AM 03/27/14

Article

If Apple Needs Netflix, Tim Cook Needs a Clue

By Rocco Pendola

Too deep a dive into expensive content could signal trouble with Apple's bread and butter -- hardware.

06:00AM 03/27/14

Article

Here's Why Pandora's Crashing

By Rocco Pendola

Get out while you can -- On it's present course, Pandora has further to fall.

02:14PM 03/26/14

Article

To Save CNN, You Must Kill It

By Rocco Pendola

With nothing left of the brand, the only way to revive CNN is to replace it with something completely different.

09:00AM 03/26/14

Article

Microsoft's BlackBerry-Like Collapse Is Already Happening

By Rocco Pendola

Google's push into consumer and enterprise software and services will send Microsoft into a death spiral.

06:00AM 03/26/14

Article

With or Without Apple, Google Will Crush Microsoft

By Rocco Pendola

Google's suite of productivity software and services continues to put the writing on Microsoft's wall.

08:00AM 03/25/14

Article

Apple Doesn't Need to Change

By Rocco Pendola

It's pure lunacy to think Apple should respond to anything Microsoft or Sony has done.

06:54PM 03/24/14

Article

A Potential Reason Why Some Walmart Stores Are Dumps

By Rocco Pendola

Is Walmart only taking care of strategically located Supercenters?

06:01PM 03/22/14

Article

16 Pictures That Show There's Hope For Walmart

By Rocco Pendola

If all of Walmart's stores looked like Walmart Neighborhood Market, we might not be having this conversation.

09:29AM 03/22/14

Article

Some People Are Freaked Out About Starbucks Serving Alcohol

By Rocco Pendola

While the negative reaction's overblown, Starbucks can do something to moderate its entrance into serving alcohol.

08:04PM 03/20/14

Article

Apple Must Do a TV

By Rocco Pendola

If you think about what makes sense, an Apple television set easily trumps the notion of the mythical iWatch.

08:00AM 03/19/14

Article

Mistreated Walmart Employees Speak Out Against Company (UPDATED)

By Rocco Pendola

We're witnessing systemic failure at Walmart. It's so bad, Walmart could become the next Sears.

04:45PM 03/18/14

« Back
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