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Rocco Pendola

Rocco Pendola writes for TheStreet. He lives in Santa Monica. Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Follow Rocco on Twitter @Rocco_TheStreet, Google Plus +, Like his page on Facebook and share music with him on Last.FM

Rocco Pendola
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Page 1 of 28

Here's Why Some Musicians Hate Spotify's Daniel Ek and Pandora's Tim Westergren

By Rocco Pendola

The words of Spotify's CEO and actions of Pandora executives justify the angst and, in some cases, hatred many musicians feel toward streaming radio.

08:30AM 09/08/14

The Streaming Service I Wish Apple or Google Would Have Bought

By Rocco Pendola

It seems like a bonehead of a strategic move for streaming radio platform Rdio to partner with Cumulus Media, a dinosaur of a broadcast radio company.

08:00AM 09/06/14

If Apple's a Sell, the Stock Market Stinks

By Rocco Pendola

The euphoria that's about to surround Apple might not be enough to inject life into a stock that many other high fliers have outperformed.

08:19AM 09/05/14

Amazon, Google and Same-Day Delivery Minus Profits

By Rocco Pendola

What's up with the mass proliferation of companies that deliver products and services within 24 to 48 hours or sooner?

08:44AM 09/04/14

Apple's Archaic Software and Services Could Be Its Achilles' Heel

By Rocco Pendola

Despite what Tim Cook says, Apple is and has always been a hardware company. It should strike concern that, as Apple releases new devices, software might take center stage.

08:50AM 09/02/14

Best Buy Needs to Get a Grip and Hire a New, Visionary CEO

By Rocco Pendola

Now more than ever, physical retail needs visionary leaders. Best Buy's Hubert Joly doesn't match the job qualification.

09:24AM 08/27/14

Long-Time Investor Is Dumping Pandora Shares

By Rocco Pendola

An early-stage, decade-longer investor in Pandora appears to be bailing out.

12:08PM 08/26/14

Love Amazon Stock as Much as Amazon the Company

By Rocco Pendola

If you're still scoffing at Amazon, you probably need to merge your ideas of what makes great companies and great stocks.

09:00AM 08/26/14

Don't Forget Why Apple Fans Love iPhone

By Rocco Pendola

Apple doesn't need revolution with iPhone 6, just a little more evolution.

08:30AM 08/26/14

Super Bowl Halftime Show Flap Proves Pandora's Impact, Music Industry's Ineptitude

By Rocco Pendola

The greedy NFL should be paying musicians, not the other way around. But it's the music industry's fault that it has come to this.

09:00AM 08/24/14

Taylor Swift Marks a Do-or-Die Moment for Yahoo!

By Rocco Pendola

Yahoo! must capitalize on its recent Taylor Swift buzz with a real live concert streaming strategy. If not, Yahoo! Screen might never get off the ground.

08:09AM 08/22/14

Why the Wired World Isn't Worth a Cup of Dog Pee

By Rocco Pendola

There's an app that will analyze your dog's urine after you collect it in a cup. Is technology going too far?

08:00AM 08/20/14

As Competitors Slum It, Apple Prepares Android-Crushing iPhone 6

By Rocco Pendola

Global smartphone marketshare numbers help us further understand Apple's superior strategy across devices.

08:00AM 08/19/14

Even Buick Is Kicking Microsoft's Butt

By Rocco Pendola

Before it continues down the path that facilitated Apple's disposal of BlackBerry, Microsoft should study Buick's marketing.

09:30AM 08/16/14

Microsoft Will Never Learn, Keeps Attacking Apple

By Rocco Pendola

As Steve Ballmer does his best (uncool) impersonation of Mark Cuban, Satya Nadella is left cleaning up his impossible mess at Microsoft.

08:30AM 08/14/14

Will Pandora and Sirius XM Merge?

By Rocco Pendola

While Yahoo!, Google or even Amazon taking out Pandora might be more exciting, a union with Sirius XM could make sense.

08:00AM 08/14/14

What to Expect From Marissa Mayer and Yahoo! Live Concert Streaming

By Rocco Pendola

Don't expect Yahoo! Screen's August 18 live event with Taylor Swift to be a one-off performance.

08:00AM 08/12/14

Bearish Pandora For the Wrong Reasons

By Rocco Pendola

It should be investing 101: Be sure to support your bear case with bonafide reasons to be bearish.

08:00AM 08/11/14

Yahoo! Could Hammer Google, Completely Disrupt Music Industry

By Rocco Pendola

Pandora represents a key cog that could help Yahoo! reinvigorate its business and turn music back into a multi-billion dollar powerhouse.

08:00AM 08/08/14

Is Taylor Swift About to Do a Deal With Yahoo!?

By Rocco Pendola

As Taylor Swift releases clues, presumably with respect to her forthcoming album, the third one involves -- somewhat mysteriously -- Yahoo!

03:03PM 08/07/14

Pandora's Deal With Thousands of Indie Labels Changes the Game

By Rocco Pendola

Pandora's pact with Merlin takes a step in the right direction on data, but it also alters the playing field with respect to independent artist exposure.

12:42PM 08/06/14

Why Firing Yahoo CEO Marissa Mayer Would Be a Dumb Move

By Rocco Pendola

Getting rid of Marissa Mayer would be short-sighted. She's building a unique business at Yahoo! with a long-term focus, not the long-hanging fruit of advertising clicks.

08:00AM 08/06/14

Apple Has a Problem and There's Only One Way to Fix It

By Rocco Pendola

Folks calling for change inside the Apple Store risk breaking something that doesn't need fixing.

08:00AM 08/05/14

Further Proof Microsoft Is Doomed By Apple and Google's Dominance

By Rocco Pendola

Apple and Google have already crushed Microsoft with consumers. Expect a similar trend with business customers.

10:20AM 08/01/14

Pandora's Tim Westergren Thinks He's On a Mission From God

By Rocco Pendola

The Internet radio leader fails to lead, thanks largely to a co-founder set in his well-intentioned, but stubborn and righteous ways.

08:00AM 07/30/14

How Netflix Taught Me a Pandora Lesson

By Rocco Pendola

Changing your position on a company or stock -- even frequently -- makes more sense than marrying yourself to emotional arguments.

09:00AM 07/29/14

It's a Red Flag When Billboard Doesn't Even Know Who Pandora's CEO Is

By Rocco Pendola

There's something wrong when a leading music-related publication thinks Tim Westergren is Pandora's CEO.

08:30AM 07/29/14

You're Probably Better Off Buying Amazon Stock Than Apple

By Rocco Pendola

Both AMZN and AAPL likely have tons of upside, but, if you consider each company's situation without blinders, filters or bias, Amazon probably deserves a slight edge.

08:15AM 07/29/14

Pandora Needs to Fire Its CEO or Hire Someone to Help Him

By Rocco Pendola

A static, modest growth business model will do Pandora little good on Wall Street and, eventually, with listeners. It needs to innovate in more ways than one.

09:00AM 07/28/14

The Stupidity of the Music Industry Is Absolutely Stunning

By Rocco Pendola

Record labels should seek sole control of companies such as Vevo and Spotify, not buyers and 'strategic investors.'

08:00AM 07/28/14

Here's What Apple's Murder of Microsoft Might Look Like

By Rocco Pendola

Tim Cook isn't about to stop at the mouth of his Apple/IBM partnership. He'll continue to provide businesses with reasons to switch from Microsoft.

07:30AM 07/28/14

Was Apple's Demolition of BlackBerry 'Click Bait' or Did It Actually Happen?

By Rocco Pendola

Looking back at BlackBerry's 2011 collapse should prompt investors to at least look twice and think before they blow off predictions of Microsoft's collapse at the hands of Apple.

08:00AM 07/24/14

Apple Should Do Us a Favor and Buy Twitter

By Rocco Pendola

The fate of Twitter rests on the ego of its CEO. Will Dick Costolo swallow his pride and seek a buyer for the social network?

08:00AM 07/23/14

Why Yahoo's Marissa Mayer Is 2014's Top CEO By a Landslide

By Rocco Pendola

Tech geeks and financial media wonks focus on the wrong factors at Yahoo. Pay attention to Yahoo! Screen -- it will become Mayer's game-changing legacy.

08:00AM 07/22/14

Time Warner Would Be Insane to Sell HBO

By Rocco Pendola

Given the opportunity that lies ahead for HBO, Time Warner would make a huge mistake letting HBO go. Jeff Bewkes would be better off divesting CNN for free.

12:34PM 07/21/14

Apple Will Murder Microsoft and Bury It With BlackBerry's Corpse

By Rocco Pendola

Don't ignore the writing on the wall. Microsoft might be a good investment today, but Apple will render it a shell of its former self tomorrow.

08:00AM 07/21/14

Apple Well On Its Way to Absolutely Devastating Microsoft

By Rocco Pendola

Recent data suggests a scary conclusion for Microsoft -- business customers might be moving away from Windows/Office pursuant to employee demand.

08:00AM 07/07/14

There's No Guarantee Apple and Google Will Crush Pandora

By Rocco Pendola

Standalone streamers such as Beats Music and Songza can only put the hurt on Pandora if Apple and Google properly leverage these assets.

08:00AM 07/03/14

Albert Fried: 'Pandora's Scale is a False Asset'

By Rocco Pendola

The day after Google buys Songza, a leading Internet radio analyst argues that Pandora is losing its competitive advantage quick.

11:20AM 07/02/14

Will Public Displays of Arrogance From Pandora Executives Kill the Company?

By Rocco Pendola

In public, Pandora claims moves by Spotify, Apple and traditional radio will have no impact on its business. The company really cannot believe this propaganda behind closed doors.

08:00AM 07/02/14

Google Buys Songza and That's a Loss for Amazon

By Rocco Pendola

It's official: Google adds Songza to its streaming music portfolio. It's curious why Amazon would not have made this move.

04:23PM 07/01/14

It's a Great Time to Be a Consumer of Media and Technology

By Rocco Pendola

Consumers and investors reap the benefits of an environment that's not as much about delivering revenue and profits as it is about becoming a ubiquitous consumer presence.

02:05PM 07/01/14

Here's What Apple's iWatch Must Do to Avoid Being a Flop

By Rocco Pendola

When you consider iPod, iPhone and iPad's sales numbers and staying power, it's sensible to be skeptical about Apple's move into wearable technology.

08:00AM 07/01/14

Is the Tech Bubble About to Burst?

By Rocco Pendola

If you have to defend $1.2 million in funding for an app called "Yo," maybe larger insecurities are at play.

07:50PM 06/30/14

Why a Television Set Would Do Wonders for Apple's Image

By Rocco Pendola

Apple should stake out and defend at least a little bit of high-end turf to ensure its allure doesn't dilute and eventually wear thin.

08:00AM 06/30/14

The Devastating Collapse of the Music Industry in One Chart

By Rocco Pendola

As they spread blame to everybody but themselves, the numbers show that the executives who comprise the music industrial complex are little more than a gaggle of losers.

11:00AM 06/27/14

Radio's Quiet Game Changer That Could Crush Pandora

By Rocco Pendola

Expect a groundbreaking new initiative launched by a Seattle radio station to spread, changing traditional radio for the better and eventually putting serious hurt on Pandora.

09:15AM 06/27/14

If Apple Focused on iTV, It Could Be as Big as iPhone and iPad

By Rocco Pendola

The living room presents the most Apple-like opportunity in tech. It's curious we haven't heard much about it.

08:00AM 06/27/14

Amazon Should Have Made Fire Phone Free

By Rocco Pendola

What good is profit if Amazon doesn't sell enough smartphones for it to show on the bottom line?

08:30AM 06/23/14

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