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Rocco Pendola

Rocco Pendola is a full-time columnist for TheStreet. He lives in Santa Monica. Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Follow Rocco on Twitter @Rocco_TheStreet, Google Plus +, Like his page on Facebook and share music with him on Last.FM

Rocco Pendola
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Page 1 of 13
Article

HBO on Amazon Prime Exposes Weakness At Netflix

By Rocco Pendola

HBO's decision to license programming to Amazon isn't as big of a deal as the media is making it out to be.

10:40AM 04/24/14

Article

Apple Preparing to Crush Competition Again (UPDATED)

By Rocco Pendola

Between iPhone 6 and whatever's going on with Nike, Apple's about to change the game ... again.

05:30PM 04/23/14

Article

The Best Role Model in Sports?

By Rocco Pendola

If you're a sports fan, get some perspective when your team "breaks your heart."

01:53PM 04/23/14

Article

Beats Music Thinks It's Netflix -- But It's Wrong

By Rocco Pendola

The people behind Beats Music should have exercised humility at launch. Now they're just embarrassed.

12:32PM 04/22/14

Article

Load Up on Apple Stock as Android Killer Looms

By Rocco Pendola

If Apple dives post-earnings, sell your house and squat for a year so you can afford to buy a few shares.

08:00AM 04/22/14

Article

A Horribly Embarrassing Image For Tim Cook and Apple

By Rocco Pendola

Obsessive attention to detail at the Apple Store appears gone. Somebody needs to bring it back -- now.

03:37PM 04/21/14

Article

Should Amazon Buy Sears?

By Rocco Pendola

If Jeff Bezos thinks he needs thousands of Sears and Kmart stores, Amazon investors and even shoppers should worry.

08:00AM 04/21/14

Article

The Most Messed Up Thing Cable TV Does to Its Customers

By Rocco Pendola

Millions could cut the cord tomorrow if this one relic of modern sports broadcasting went away.

10:00AM 04/19/14

Article

Twitter Could Crush Pandora Without Playing a Song

By Rocco Pendola

Minus a serious data business, Pandora will cease being Internet radio's leader.

08:30AM 04/17/14

Article

Marissa Mayer's a Badass

By Rocco Pendola

Finally, a CEO who's building Yahoo! to endure, not to satisfy short-term thinkers.

08:00AM 04/16/14

Article

One Reason Why We Don't Quit Cable TV

By Rocco Pendola

Psychological issues might be holding us back from cutting the cord. Just like they did with landlines.

06:43PM 04/15/14

Article

Call the Cops: Apple's About to Kill Android

By Rocco Pendola

If you understand the core of Apple and Google's DNA, you understand why iOS will demolish Android.

08:00AM 04/15/14

Article

Live Concerts Would Lift Yahoo!'s Video Strategy (UPDATED)

By Rocco Pendola

It's time for Yahoo! to disrupt video on the Internet. There's no better place to start than with the live music experience.

04:17PM 04/14/14

Article

Pandora Still Tinkering With Its Ad-Free Subscription Option

By Rocco Pendola

At least some Pandora One subscribers have been asked to take a survey that asks about billing.

09:39AM 04/10/14

Article

Is Steve Jobs Rolling In His Grave or Did He Dig One for Apple's iTunes?

By Rocco Pendola

iTunes Radio, the motivation behind it and the reported brainstorming in the aftermath of its launch might be Apple's biggest miscalculation and strategic embarrassment in the post-iPod era.

08:00AM 04/10/14

Article

Apple's iPhone 6 Will Demolish Android (UPDATED)

By Rocco Pendola

Tim Cook's not rushing a larger screen iPhone. This provides reason to be optimistic about Apple.

03:11PM 04/09/14

Article

Facebook Should Buy Twitter

By Rocco Pendola

There's no reason why Facebook and Twitter shouldn't merge. Standard no-brainer stuff.

08:45AM 04/09/14

Article

Amidst Uncertainty, Buy Apple and Amazon

By Rocco Pendola

Don't fall for a flight to safety in names such as Microsoft and HP. It's time to get aggressive for the long-term.

03:37PM 04/08/14

Article

Potentially Disappointing News for Yahoo!

By Rocco Pendola

Just what the tech world needs ... yet another company staking its video 'strategy' on original programming.

09:15AM 04/08/14

Article

Prepare for Twitter's Collapse

By Rocco Pendola

Twitter needs to get back to innovating and that doesn't mean keep following Facebook's lead.

08:49AM 04/08/14

Article

An Upgrade to Virgin America First Class Is Worth Every Penny

By Rocco Pendola

Relative to the outrageous cost to upgrade elsewhere (hello Air Canada!), $400 for first class on Virgin America is a bargain.

06:17AM 04/07/14

Article

7 Pictures of a Breakfast Sandwich More Outrageous Than Taco Bell's Waffle Taco (UPDATED)

By Rocco Pendola

Can Taco Bell replicate the goodness of this sick, yet tasty concoction from a Los Angeles cafe?

07:55PM 04/05/14

Article

We Went Back to That Dumpy South LA Walmart and Here's What We Found

By Rocco Pendola

Clearly, somebody at Walmart headquarters was listening. And that's a good thing.

06:38PM 04/03/14

Article

Apple Will Not Crush Sirius XM

By Rocco Pendola

It might not be sexy, but sometimes slow and steady -- Sirius XM Satellite Radio -- does win (or at least doesn't lose) the race.

08:46AM 04/02/14

Article

Will Apple Buy Pandora?

By Rocco Pendola

One outcome of Pandora's next phase of growth could be an acquisition. But which suitor makes the most sense?

08:00AM 04/02/14

Article

Introducing Pet-Driving Cars From Elon Musk's Tesla Motors

By Rocco Pendola

Tesla Motors CEO Elon Musk expresses his sense of humor via Twitter and the company blog.

04:47PM 04/01/14

Article

More Disturbing News From Pandora

By Rocco Pendola

It appears Pandora's new CEO disagrees with co-founder Tim Westergren with respect to maintaining healthy company culture.

09:00AM 04/01/14

Article

Microsoft Could Be 2014's Best Buy

By Rocco Pendola

Surging stock prices do not always accurately predict a company's present and future.

08:30AM 04/01/14

Article

Microsoft Didn't Win Last Week, But Apple and Google Did

By Rocco Pendola

Despite the media hype surrounding Satya Nadella, Apple and Google continue to put the beat down on Microsoft.

06:00AM 03/31/14

Article

How Apple Could Become America's Most Hated Company

By Rocco Pendola

Nuance separates notions of building an empire and building a great company. Tim Cook understands this; Mark Zuckerberg doesn't.

10:00AM 03/29/14

Article

Pandora Cries Poor as Executives Get Filthy Rich

By Rocco Pendola

As a company, Pandora claims royalties squeeze its ability to super serve data yet its executives sell copious amounts of stock.

08:33AM 03/27/14

Article

If Apple Needs Netflix, Tim Cook Needs a Clue

By Rocco Pendola

Too deep a dive into expensive content could signal trouble with Apple's bread and butter -- hardware.

06:00AM 03/27/14

Article

Here's Why Pandora's Crashing

By Rocco Pendola

Get out while you can -- On it's present course, Pandora has further to fall.

02:14PM 03/26/14

Article

To Save CNN, You Must Kill It

By Rocco Pendola

With nothing left of the brand, the only way to revive CNN is to replace it with something completely different.

09:00AM 03/26/14

Article

Microsoft's BlackBerry-Like Collapse Is Already Happening

By Rocco Pendola

Google's push into consumer and enterprise software and services will send Microsoft into a death spiral.

06:00AM 03/26/14

Article

With or Without Apple, Google Will Crush Microsoft

By Rocco Pendola

Google's suite of productivity software and services continues to put the writing on Microsoft's wall.

08:00AM 03/25/14

Article

Apple Doesn't Need to Change

By Rocco Pendola

It's pure lunacy to think Apple should respond to anything Microsoft or Sony has done.

06:54PM 03/24/14

Article

A Potential Reason Why Some Walmart Stores Are Dumps

By Rocco Pendola

Is Walmart only taking care of strategically located Supercenters?

06:01PM 03/22/14

Article

16 Pictures That Show There's Hope For Walmart

By Rocco Pendola

If all of Walmart's stores looked like Walmart Neighborhood Market, we might not be having this conversation.

09:29AM 03/22/14

Article

Some People Are Freaked Out About Starbucks Serving Alcohol

By Rocco Pendola

While the negative reaction's overblown, Starbucks can do something to moderate its entrance into serving alcohol.

08:04PM 03/20/14

Article

Apple Must Do a TV

By Rocco Pendola

If you think about what makes sense, an Apple television set easily trumps the notion of the mythical iWatch.

08:00AM 03/19/14

Article

Mistreated Walmart Employees Speak Out Against Company (UPDATED)

By Rocco Pendola

We're witnessing systemic failure at Walmart. It's so bad, Walmart could become the next Sears.

04:45PM 03/18/14

Article

Walmart: Retail's Biggest Embarrassment

By Rocco Pendola

Instead of making excuses, here's hoping Walmart takes action to clean up its act and its stores.

08:00AM 03/17/14

Article

Why Pictures of Messy Sears and Walmart Stores Matter

By Rocco Pendola

Physical retail can create community. As Sears and Walmart show, they can just as easily kill it.

06:41PM 03/16/14

Article

Sears: More Disturbing Images From the Dying Retailer

By Rocco Pendola

The more Sears lets itself go, the less of a chance it has to sell off pieces of its corpse.

09:44AM 03/16/14

Article

24 Pictures From a Walmart That Make Sears Look Classy

By Rocco Pendola

There's a Walmart in South L.A. and Sam Walton would be ashamed of the condition it's in.

09:43AM 03/15/14

Article

Suddenly Pandora Wants to 'Share Some Data' With Record Labels

By Rocco Pendola

Pandora executives appear to pay attention to what the media says about them.

01:41PM 03/14/14

Article

Here's Why Facebook Is Better Than Twitter

By Rocco Pendola

An air of pretentiousness keeps Twitter from replicating Facebook's massive user base.

09:00AM 03/14/14

Article

Wal-Mart Obviously Doesn't Care Much About Apple's Image

By Rocco Pendola

It's shocking to see Apple products displayed in such messy conditions at a discount retailer such as Wal-Mart.

03:39PM 03/13/14

Article

Investors Should Beware of Citron Research, Plug Power

By Rocco Pendola

The financial media needs to raise red flags -- on PLUG, on Citron, on everything -- more often. Otherwise, why does it exist?

08:56AM 03/13/14

Article

Why Apple Could Squash Pandora, But Won't

By Rocco Pendola

Consider the end game for Apple, Amazon and Pandora. It'll make you view 'competition' in Internet radio differently.

07:43PM 03/11/14

Article

New Jersey's Attack on Tesla Is Just Wrong

By Rocco Pendola

In New Jersey and elsewhere, we're witnessing a classic case of punish the innovators.

05:20PM 03/11/14

Article

The People Waiting in This Line for Coffee and Donuts Are Either Nuts or Really Patriotic

By Rocco Pendola

Fanaticism for Tim Hortons in Canada might not translate in the U.S. where there's very little nationalistic pride for the brand.

09:33AM 03/11/14

Article

Sell Pandora: It's About to Become a Thing of the Past

By Rocco Pendola

If it stays its present course and only its present course, Pandora will wind up a slow-growing, one trick pony.

09:00AM 03/11/14

Article

Virgin America IPO Scares Me

By Rocco Pendola

Will going public erode the experience on one of America's favorite airlines?

08:30AM 03/11/14

Article

The Good and Bad From One Airline's Overpriced Business Class Cabin

By Rocco Pendola

Spending a couple thousand bucks (or more) to fly business class on Air Canada probably won't seem worth it for most people.

09:19AM 03/10/14

Article

This Tweet Explains Why Sears Continues to Fail

By Rocco Pendola

Sears doesn't understand why it fails while retailers such as Amazon.com and Apple thrive.

09:00AM 03/10/14

Article

Could a Smartwatch Be Apple, Intel's Next Big Flop?

By Rocco Pendola

Is the market for wearable technology real or did a consensus of technology companies misguidedly fabricate it?

09:00AM 03/06/14

Article

Steve Ballmer: The Rob Ford of Tech

By Rocco Pendola

A BloombergBusinessweek piece exposes Microsoft's Steve Ballmer for the incompetent CEO he was.

02:11PM 03/05/14

Article

Big Mama's and Papa's Pizzeria Tried Selling Me Oscars 2014 Apparel This Morning

By Rocco Pendola

Big Mama's and Papa's Pizzeria attempts to capitalize on its Ellen moment with an entire line of Oscars apparel.

09:02AM 03/05/14

Article

Intel Has Become an Embarrassment

By Rocco Pendola

If Intel thinks wearables are the next big thing, everybody else should run away.

09:00AM 03/05/14

Article

UPDATED: Huge News Driving Pandora Stock

By Rocco Pendola

Pandora's sales department has a new tool in its arsenal to poach ad dollars from broadcast radio.

02:38PM 03/04/14

Article

Why Beats Music Has Failed and Will Continue to Fail

By Rocco Pendola

The buzz over Beats Music is gone, which makes Pandora's missed opportunities more frustrating.

01:31PM 03/04/14

Article

Things That Could Blow Up in Apple's Face

By Rocco Pendola

If Apple moves forward with a weak Siri and no Pandora, CarPlay will be mediocre at best.

08:00AM 03/04/14

Article

Beats Music Plummets in Apple's App Store

By Rocco Pendola

The minds behind Beats Music are learning that streaming radio's not as easy as they thought it would be.

03:57PM 03/03/14

Article

More on Pandora's Missed Opportunity

By Rocco Pendola

Yet another company innovating on turf Pandora should stake competitive claim to.

10:00AM 03/03/14

Article

3 CEOs Who Must Be Fired Immediately

By Rocco Pendola

Leaders at Sears, Best Buy and JCP remain addicted to the same old drugs.

09:12AM 03/03/14

Article

Twitter Advertising is Worse Than Spam

By Rocco Pendola

The media loves Twitter CEO Dick Costolo so much they don't dare ask about Twitter's glaring weakness.

08:45AM 03/03/14

Article

Apple: Without a Much-Improved Siri, CarPlay Will Be a Dud

By Rocco Pendola

A test of Eyes-Free Siri implies that Tim Cook exercises less control over Apple's image than Steve Jobs did.

08:22AM 03/03/14

Article

Why It Can Be Great When Starbucks Replaces Local Business

By Rocco Pendola

If you think Starbucks' domestic growth opportunity is dead, think again.

03:29PM 03/01/14

Article

Tired of Hearing About Gay Future NFL Star Michael Sam?

By Rocco Pendola

At this point in the fight, it seems more (positive) news about gays is good news.

02:22PM 03/01/14

Article

East Coast: Stop Complaining About the Weather, It's Raining in LA

By Rocco Pendola

It's raining -- kind of hard -- in Southern California.

12:59PM 02/28/14

Article

A la Carte Cable TV Could Cost Consumers More

By Rocco Pendola

Imagine a world where you control your cable package. It could very well cost you more than you pay now.

09:03AM 02/27/14

Article

Exposing a Pandora Article That Reads Like a Press Release

By Rocco Pendola

A recent PR move by Pandora attempts to steer the conversation on data, but fails.

04:50PM 02/26/14

Article

What Can Pandora Do For McDonald's?

By Rocco Pendola

Music as a marketing tool. Pandora can take that notion to a whole new level.

10:00AM 02/26/14

Article

When Will Cable TV Go a la Carte?

By Rocco Pendola

Expect your package to change considerably after the Time Warner Cable/Comcast merger receives approval.

09:15AM 02/26/14

Article

Cable TV Will Soon Resemble a Sushi Menu

By Rocco Pendola

Cable subscribers are about to get what they want -- a bento box with a la carte options.

09:08AM 02/25/14

Article

Rules Don't Apply to Apple, Amazon, Netflix

By Rocco Pendola

Like, AAPL, AMZN and NFLX, the music industry needs to rewrite its own rules to unleash its potential.

08:51AM 02/24/14

Article

To 'Retire Before Dad,' Change Your Definition of 'Long-Term Investment'

By Rocco Pendola

We ought to stop maligning 1,000% gainers. They're pretty solid "long-term investments."

09:00AM 02/21/14

Article

Sell Pandora: Stock Could Crash on Bad Strategic Investments

By Rocco Pendola

Pandora needs to move aggressively to expand its business. It's not. So the stock's a sell.

03:19PM 02/20/14

Article

A Bold Take on Net Neutrality From an Analyst Who's Personally Short 1,000 Shares of NFLX

By Rocco Pendola

Wall Street analyst Richard Tullo counters Reed Hastings with what's probably not going to be a popular take on net neutrality.

12:08PM 02/20/14

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