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Rocco Pendola

Rocco Pendola writes for TheStreet. He lives in Santa Monica. Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Follow Rocco on Twitter @Rocco_TheStreet, Google Plus +, Like his page on Facebook and share music with him on Last.FM

Rocco Pendola
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Page 1 of 14

Best Buy Needs to Get a Grip and Hire a New, Visionary CEO

By Rocco Pendola

Now more than ever, physical retail needs visionary leaders. Best Buy's Hubert Joly doesn't match the job qualification.

09:24AM 08/27/14

Long-Time Investor Is Dumping Pandora Shares

By Rocco Pendola

An early-stage, decade-longer investor in Pandora appears to be bailing out.

12:08PM 08/26/14

Love Amazon Stock as Much as Amazon the Company

By Rocco Pendola

If you're still scoffing at Amazon, you probably need to merge your ideas of what makes great companies and great stocks.

09:00AM 08/26/14

Don't Forget Why Apple Fans Love iPhone

By Rocco Pendola

Apple doesn't need revolution with iPhone 6, just a little more evolution.

08:30AM 08/26/14

Super Bowl Halftime Show Flap Proves Pandora's Impact, Music Industry's Ineptitude

By Rocco Pendola

The greedy NFL should be paying musicians, not the other way around. But it's the music industry's fault that it has come to this.

09:00AM 08/24/14

Taylor Swift Marks a Do-or-Die Moment for Yahoo!

By Rocco Pendola

Yahoo! must capitalize on its recent Taylor Swift buzz with a real live concert streaming strategy. If not, Yahoo! Screen might never get off the ground.

08:09AM 08/22/14

Why the Wired World Isn't Worth a Cup of Dog Pee

By Rocco Pendola

There's an app that will analyze your dog's urine after you collect it in a cup. Is technology going too far?

08:00AM 08/20/14

As Competitors Slum It, Apple Prepares Android-Crushing iPhone 6

By Rocco Pendola

Global smartphone marketshare numbers help us further understand Apple's superior strategy across devices.

08:00AM 08/19/14

Even Buick Is Kicking Microsoft's Butt

By Rocco Pendola

Before it continues down the path that facilitated Apple's disposal of BlackBerry, Microsoft should study Buick's marketing.

09:30AM 08/16/14

Microsoft Will Never Learn, Keeps Attacking Apple

By Rocco Pendola

As Steve Ballmer does his best (uncool) impersonation of Mark Cuban, Satya Nadella is left cleaning up his impossible mess at Microsoft.

08:30AM 08/14/14

Will Pandora and Sirius XM Merge?

By Rocco Pendola

While Yahoo!, Google or even Amazon taking out Pandora might be more exciting, a union with Sirius XM could make sense.

08:00AM 08/14/14

What to Expect From Marissa Mayer and Yahoo! Live Concert Streaming

By Rocco Pendola

Don't expect Yahoo! Screen's August 18 live event with Taylor Swift to be a one-off performance.

08:00AM 08/12/14

Bearish Pandora For the Wrong Reasons

By Rocco Pendola

It should be investing 101: Be sure to support your bear case with bonafide reasons to be bearish.

08:00AM 08/11/14

Yahoo! Could Hammer Google, Completely Disrupt Music Industry

By Rocco Pendola

Pandora represents a key cog that could help Yahoo! reinvigorate its business and turn music back into a multi-billion dollar powerhouse.

08:00AM 08/08/14

Is Taylor Swift About to Do a Deal With Yahoo!?

By Rocco Pendola

As Taylor Swift releases clues, presumably with respect to her forthcoming album, the third one involves -- somewhat mysteriously -- Yahoo!

03:03PM 08/07/14

Pandora's Deal With Thousands of Indie Labels Changes the Game

By Rocco Pendola

Pandora's pact with Merlin takes a step in the right direction on data, but it also alters the playing field with respect to independent artist exposure.

12:42PM 08/06/14

Why Firing Yahoo CEO Marissa Mayer Would Be a Dumb Move

By Rocco Pendola

Getting rid of Marissa Mayer would be short-sighted. She's building a unique business at Yahoo! with a long-term focus, not the long-hanging fruit of advertising clicks.

08:00AM 08/06/14

Apple Has a Problem and There's Only One Way to Fix It

By Rocco Pendola

Folks calling for change inside the Apple Store risk breaking something that doesn't need fixing.

08:00AM 08/05/14

Further Proof Microsoft Is Doomed By Apple and Google's Dominance

By Rocco Pendola

Apple and Google have already crushed Microsoft with consumers. Expect a similar trend with business customers.

10:20AM 08/01/14

Pandora's Tim Westergren Thinks He's On a Mission From God

By Rocco Pendola

The Internet radio leader fails to lead, thanks largely to a co-founder set in his well-intentioned, but stubborn and righteous ways.

08:00AM 07/30/14

How Netflix Taught Me a Pandora Lesson

By Rocco Pendola

Changing your position on a company or stock -- even frequently -- makes more sense than marrying yourself to emotional arguments.

09:00AM 07/29/14

It's a Red Flag When Billboard Doesn't Even Know Who Pandora's CEO Is

By Rocco Pendola

There's something wrong when a leading music-related publication thinks Tim Westergren is Pandora's CEO.

08:30AM 07/29/14

You're Probably Better Off Buying Amazon Stock Than Apple

By Rocco Pendola

Both AMZN and AAPL likely have tons of upside, but, if you consider each company's situation without blinders, filters or bias, Amazon probably deserves a slight edge.

08:15AM 07/29/14

Pandora Needs to Fire Its CEO or Hire Someone to Help Him

By Rocco Pendola

A static, modest growth business model will do Pandora little good on Wall Street and, eventually, with listeners. It needs to innovate in more ways than one.

09:00AM 07/28/14

The Stupidity of the Music Industry Is Absolutely Stunning

By Rocco Pendola

Record labels should seek sole control of companies such as Vevo and Spotify, not buyers and 'strategic investors.'

08:00AM 07/28/14

Here's What Apple's Murder of Microsoft Might Look Like

By Rocco Pendola

Tim Cook isn't about to stop at the mouth of his Apple/IBM partnership. He'll continue to provide businesses with reasons to switch from Microsoft.

07:30AM 07/28/14

Was Apple's Demolition of BlackBerry 'Click Bait' or Did It Actually Happen?

By Rocco Pendola

Looking back at BlackBerry's 2011 collapse should prompt investors to at least look twice and think before they blow off predictions of Microsoft's collapse at the hands of Apple.

08:00AM 07/24/14

Apple Should Do Us a Favor and Buy Twitter

By Rocco Pendola

The fate of Twitter rests on the ego of its CEO. Will Dick Costolo swallow his pride and seek a buyer for the social network?

08:00AM 07/23/14

Why Yahoo's Marissa Mayer Is 2014's Top CEO By a Landslide

By Rocco Pendola

Tech geeks and financial media wonks focus on the wrong factors at Yahoo. Pay attention to Yahoo! Screen -- it will become Mayer's game-changing legacy.

08:00AM 07/22/14

Time Warner Would Be Insane to Sell HBO

By Rocco Pendola

Given the opportunity that lies ahead for HBO, Time Warner would make a huge mistake letting HBO go. Jeff Bewkes would be better off divesting CNN for free.

12:34PM 07/21/14

Apple Will Murder Microsoft and Bury It With BlackBerry's Corpse

By Rocco Pendola

Don't ignore the writing on the wall. Microsoft might be a good investment today, but Apple will render it a shell of its former self tomorrow.

08:00AM 07/21/14

Apple Well On Its Way to Absolutely Devastating Microsoft

By Rocco Pendola

Recent data suggests a scary conclusion for Microsoft -- business customers might be moving away from Windows/Office pursuant to employee demand.

08:00AM 07/07/14

There's No Guarantee Apple and Google Will Crush Pandora

By Rocco Pendola

Standalone streamers such as Beats Music and Songza can only put the hurt on Pandora if Apple and Google properly leverage these assets.

08:00AM 07/03/14

Albert Fried: 'Pandora's Scale is a False Asset'

By Rocco Pendola

The day after Google buys Songza, a leading Internet radio analyst argues that Pandora is losing its competitive advantage quick.

11:20AM 07/02/14

Will Public Displays of Arrogance From Pandora Executives Kill the Company?

By Rocco Pendola

In public, Pandora claims moves by Spotify, Apple and traditional radio will have no impact on its business. The company really cannot believe this propaganda behind closed doors.

08:00AM 07/02/14

Google Buys Songza and That's a Loss for Amazon

By Rocco Pendola

It's official: Google adds Songza to its streaming music portfolio. It's curious why Amazon would not have made this move.

04:23PM 07/01/14

It's a Great Time to Be a Consumer of Media and Technology

By Rocco Pendola

Consumers and investors reap the benefits of an environment that's not as much about delivering revenue and profits as it is about becoming a ubiquitous consumer presence.

02:05PM 07/01/14

Here's What Apple's iWatch Must Do to Avoid Being a Flop

By Rocco Pendola

When you consider iPod, iPhone and iPad's sales numbers and staying power, it's sensible to be skeptical about Apple's move into wearable technology.

08:00AM 07/01/14

Is the Tech Bubble About to Burst?

By Rocco Pendola

If you have to defend $1.2 million in funding for an app called "Yo," maybe larger insecurities are at play.

07:50PM 06/30/14

Why a Television Set Would Do Wonders for Apple's Image

By Rocco Pendola

Apple should stake out and defend at least a little bit of high-end turf to ensure its allure doesn't dilute and eventually wear thin.

08:00AM 06/30/14

The Devastating Collapse of the Music Industry in One Chart

By Rocco Pendola

As they spread blame to everybody but themselves, the numbers show that the executives who comprise the music industrial complex are little more than a gaggle of losers.

11:00AM 06/27/14

Radio's Quiet Game Changer That Could Crush Pandora

By Rocco Pendola

Expect a groundbreaking new initiative launched by a Seattle radio station to spread, changing traditional radio for the better and eventually putting serious hurt on Pandora.

09:15AM 06/27/14

If Apple Focused on iTV, It Could Be as Big as iPhone and iPad

By Rocco Pendola

The living room presents the most Apple-like opportunity in tech. It's curious we haven't heard much about it.

08:00AM 06/27/14

Amazon Should Have Made Fire Phone Free

By Rocco Pendola

What good is profit if Amazon doesn't sell enough smartphones for it to show on the bottom line?

08:30AM 06/23/14

Apple's Smartwatch Will Probably Fail

By Rocco Pendola

iPhone 6 will save the day, but Apple still deserves scrutiny for entering a smartwatch/wearable device market consumers might not even care about.

08:00AM 06/23/14

Dunkin Donuts Preparing to Crush Krispy Kreme in California

By Rocco Pendola

Previewing the possibility of a donut war on the West Coast as Dunkin Donuts looks to invade territory occupied by local shops, Krispy Kreme and Winchell's.

07:00AM 06/23/14

Don't Blame Google for Being Horribly Unethical and Opportunistic

By Rocco Pendola

No matter how poorly they're treated by technology companies, the music industry has nobody to blame but itself for its position of impotence.

12:13PM 06/18/14

Twitter's Problem in Roughly 140 Words and a Handful of Links

By Rocco Pendola

Dick Costolo needs to step back and admit he's in over his head as CEO of Twitter. The time has come to sell to Facebook.

12:04PM 06/16/14

Is Starbucks' Beer and Wine La Boulange in Los Angeles a Red Flag?

By Rocco Pendola

If the original concept has room to grow, why is Starbucks expanding in ways dissociated from its core brand?

10:06AM 06/16/14

If Pandora Really Cared About Musicians ...

By Rocco Pendola

Pandora and other filthy rich executives and investors are doing very little to change the dystopian relationship between Internet radio and the music industry.

10:38AM 06/12/14

Who Is Going to Buy Madison Square Garden?

By Rocco Pendola

As media and telecommunications companies jockey for position and attempt to build empires, expect a bidding war to emerge for MSG.

09:00AM 06/11/14

What Becomes of Pandora If It Doesn't Get Bought Out?

By Rocco Pendola

If Pandora doesn't sell out, it gets boxed out. It's tough to win with a static strategy against the big boys in technology and media.

09:09AM 06/10/14

Apple Still Headed to $1,000

By Rocco Pendola

There's no company with a stronger existing core -- and ready to extend its dominance -- than Apple. iPhone 6 leads the way. And nothing else matters.

08:00AM 06/10/14

Twitter Investors Could Still Feel More Pain

By Rocco Pendola

Just because the media loves Twitter doesn't mean it's ubiquitous enough to achieve Facebook-like success.

08:00AM 06/09/14

Yahoo: Marissa Mayer's Huge Opportunity to Become Tech's Top CEO

By Rocco Pendola

At Yahoo!, Mayer has opened the door to a potentially lucrative space. But there's more work to be done.

08:00AM 06/06/14

Apple Executing a More Powerful Strategy Than Amazon

By Rocco Pendola

If it's merely more gimmicks, bells and whistles designed to pump up Amazon Prime, Jeff Bezos's forthcoming smartphone will fail.

11:11AM 06/05/14

Pandora Trash Talks Apple, Is Google Ready to Back It Up?

By Rocco Pendola

For Pandora to survive, it needs to swallow its pride and let go of its albeit wildly successful past.

08:00AM 06/04/14

Apple Should Start Its Own Record Label

By Rocco Pendola

If Apple is to accomplish its stated goal of dominating the digital music landscape, it needs to collect talent beyond Dr. Dre and Jimmy Iovine.

04:02PM 06/03/14

Apple Will Probably Buy Twitter Next

By Rocco Pendola

Twitter represents another cog in the machine that will lead Apple to digital music dominance.

08:00AM 06/02/14

This Time It's For Real: Apple Has Killed Pandora

By Rocco Pendola

Between the Apple/Beats deal and Twitter's aggressive moves on music data, Pandora might as well not even exist.

01:27PM 05/29/14

Tim Cook Just Took Apple Away From Steve Jobs

By Rocco Pendola

With the Apple, Beats deal done, Cook will execute Apple's digital music strategy, getting it right where Jobs got it wrong.

10:50AM 05/29/14

Will WalMart End Up Crushing Amazon?

By Rocco Pendola

With online sales growing faster at WalMart than at Amazon, brick and mortar retail reinvents itself not by choice, but out of necessity.

01:30PM 05/28/14

Helping Apple Haters Understand Why Android Is Doomed

By Rocco Pendola

Modern-day Apple has never claimed it invented anything other than better experiences. It's that approach that produces competition-crushing effects.

08:00AM 05/28/14

Best Buy: Dead and Dangerous Money

By Rocco Pendola

Until big-box retailers implement real, non-Amazon strategies, long-term investors should stay away from their stocks.

11:00AM 05/27/14

Apple's 'Smart Home' Levels Android All Over Again

By Rocco Pendola

If the idea of making your iPhone even more useful comes to life, Android's really toast.

07:30AM 05/27/14

Apple Can't Lose Unless It Beats Itself

By Rocco Pendola

The competition can't touch Apple. Tim Cook knows this. So why take such a big risk on Beats Electronics?

09:58AM 05/21/14

Microsoft Is a Total Embarrassment

By Rocco Pendola

Satya Nadella proved Microsoft remains a joke by introduction a third failed iteration of his company's useless Surface tablet.

05:28PM 05/20/14

It's Do or Die For Struggling Retailers

By Rocco Pendola

Best Buy. JCP. Sears. The whole lot of brick and mortar losers will die if they don't shore up the most important area of their business.

09:21AM 05/20/14

AT&T Buying DIRECTV: Blame Canada

By Rocco Pendola

AT&T wants NFL Sunday Ticket. And it's all because they're looking to weasel into as many facets of your life as it possibly can.

01:23PM 05/19/14

An Apple Acquisition That Could Squash Netflix

By Rocco Pendola

The more you think about, the more sensible the idea of Apple moving aggressively into streaming video becomes.

08:44AM 05/19/14

Amazon's Retail Strategy Needs a Soundtrack

By Rocco Pendola

Jeff Bezos can only justify knocking off hardware, software and services form other companies for so long without some exciting wrinkle.

08:00AM 05/17/14

Apple Has Opportunity to Succeed Where Pandora Has Failed

By Rocco Pendola

Harnessing the popular appeal of music and the power of data -- that's a piece of the puzzle that ties Apple and Beats together.

08:00AM 05/16/14

Why Facebook Should Buy Twitter

By Rocco Pendola

Unlike Facebook, Twitter continues to push advertising on a user base that's, in large swaths, disengaged. That's not going to work.

09:43AM 05/14/14

Physical Retailers Still Have No Answer for Amazon

By Rocco Pendola

Lost, lame and pathetic -- Sears's model of closing stores and Best Buy's showroom within a showroom concept barely begins to address retail's Amazon.com-induced woes.

08:00AM 05/14/14

Steve Jobs Was an Idiot

By Rocco Pendola

Apple fell behind in digital music because Steve Jobs didn't see the future. So why are we quoting him in light of the Beats news?

04:04PM 05/13/14

If Microsoft Only Admitted How Bad It Stinks

By Rocco Pendola

Microsoft needs to ditch the Surface tablet and focus on areas where it actually has a chance to compete effectively over the long-term.

01:11PM 05/13/14

Has Best Buy Been Hacked? (UPDATED)

By Rocco Pendola

Three fraudulent purchases in my 'My Best Buy' account in a matter of days, including one charged to my Best Buy credit card. Here are the screenshots. And beware!

10:37AM 05/13/14

If You Work For Sears You Need to Quit Your Job Immediately

By Rocco Pendola

It's only a matter of time before Sears completely implodes. Its leader needs to answer some questions and its employees need to run away.

08:00AM 05/13/14

Apple's Next Major Acquisition After Beats

By Rocco Pendola

Nobody has connected the dots between a company Beats recently acquired and what could be part of Apple's future ambitions. Until now ...

08:51AM 05/12/14

The Two Most Important Outcomes of the Apple, Beats Deal Nobody's Talking About

By Rocco Pendola

The Apple/Beats hook up changes the Internet radio landscape profoundly. So much so Pandora will not be able to remain independent.

07:52AM 05/12/14

Pandora Not Happy With Criticism As 'Regular Radio' Lives Again

By Rocco Pendola

Pandora's dead set on executing a strategy we've seen before. Meantime, broadcast radio's taking chances.

08:30AM 05/08/14

Nobody Can Save Microsoft, It's About to Die

By Rocco Pendola

The writing's on the wall. It'll take longer to become obvious, but Microsoft's set to go the way of BlackBerry.

08:00AM 05/08/14

I Don't Understand Why Amazon Needs to Worry About Profits

By Rocco Pendola

Amazon's service would suffer if it succumbed to Wall Street's short-sighted whims. This would anger consumers and hurt the business.

08:30AM 05/07/14

The Company Most Likely to Collapse in 2014

By Rocco Pendola

The longer it stands still, the more vulnerable Pandora becomes to disruption.

12:26PM 05/06/14

16 Pathetic Pictures From an Iconic L.A. Sears Store That's Now a Dump

By Rocco Pendola

Slated for redevelopment, Sears anchors a 23-acre property that used to house a now iconic mail-order retail distribution center in East L.A.

08:00AM 05/06/14

Tim Cook's Biggest Failure at Apple

By Rocco Pendola

A disappointing start for a major Apple initiative doesn't preclude Tim Cook from dominating the space again.

09:27AM 05/05/14

Will Steve Jobs Make an Apple Product Announcement?

By Rocco Pendola

'Deceased but not dead' -- a blogger visions Apple crushing Google with Steve Jobs delivering the message.

08:00AM 05/05/14

Android Stinks and Apple's About to Prove It (UPDATED)

By Rocco Pendola

There's more to Apple than marketing. And iPhone 6, the forthcoming Android killer, will prove it.

02:10PM 05/02/14

The One Thing Apple Could Do to Absolutely Devastate Pandora

By Rocco Pendola

If Apple declared thermonuclear war on Pandora, it would take some heat while ultimately rendering Pandora extinct.

03:46PM 05/01/14

Yahoo! Set to Crush YouTube

By Rocco Pendola

First the media ignored Yahoo! Screen. Now it will underestimate it.

08:30AM 05/01/14

Apple to $1,000: That's Still Happening

By Rocco Pendola

As poser tech stocks crash, Apple stock outperforms and flirts with $600. There's a reason for that.

08:00AM 05/01/14

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