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Rocco Pendola

Rocco Pendola writes for TheStreet. He lives in Santa Monica. Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Follow Rocco on Twitter @Rocco_TheStreet, Google Plus +, Like his page on Facebook and share music with him on Last.FM

Rocco Pendola
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Page 1 of 14

Apple Should Do Us a Favor and Buy Twitter

By Rocco Pendola

The fate of Twitter rests on the ego of its CEO. Will Dick Costolo swallow his pride and seek a buyer for the social network?

08:00AM 07/23/14

Why Yahoo's Marissa Mayer Is 2014's Top CEO By a Landslide

By Rocco Pendola

Tech geeks and financial media wonks focus on the wrong factors at Yahoo. Pay attention to Yahoo! Screen -- it will become Mayer's game-changing legacy.

08:00AM 07/22/14

Time Warner Would Be Insane to Sell HBO

By Rocco Pendola

Given the opportunity that lies ahead for HBO, Time Warner would make a huge mistake letting HBO go. Jeff Bewkes would be better off divesting CNN for free.

12:34PM 07/21/14

Apple Will Murder Microsoft and Bury It With BlackBerry's Corpse

By Rocco Pendola

Don't ignore the writing on the wall. Microsoft might be a good investment today, but Apple will render it a shell of its former self tomorrow.

08:00AM 07/21/14

Apple Well On Its Way to Absolutely Devastating Microsoft

By Rocco Pendola

Recent data suggests a scary conclusion for Microsoft -- business customers might be moving away from Windows/Office pursuant to employee demand.

08:00AM 07/07/14

There's No Guarantee Apple and Google Will Crush Pandora

By Rocco Pendola

Standalone streamers such as Beats Music and Songza can only put the hurt on Pandora if Apple and Google properly leverage these assets.

08:00AM 07/03/14

Albert Fried: 'Pandora's Scale is a False Asset'

By Rocco Pendola

The day after Google buys Songza, a leading Internet radio analyst argues that Pandora is losing its competitive advantage quick.

11:20AM 07/02/14

Will Public Displays of Arrogance From Pandora Executives Kill the Company?

By Rocco Pendola

In public, Pandora claims moves by Spotify, Apple and traditional radio will have no impact on its business. The company really cannot believe this propaganda behind closed doors.

08:00AM 07/02/14

Google Buys Songza and That's a Loss for Amazon

By Rocco Pendola

It's official: Google adds Songza to its streaming music portfolio. It's curious why Amazon would not have made this move.

04:23PM 07/01/14

It's a Great Time to Be a Consumer of Media and Technology

By Rocco Pendola

Consumers and investors reap the benefits of an environment that's not as much about delivering revenue and profits as it is about becoming a ubiquitous consumer presence.

02:05PM 07/01/14

Here's What Apple's iWatch Must Do to Avoid Being a Flop

By Rocco Pendola

When you consider iPod, iPhone and iPad's sales numbers and staying power, it's sensible to be skeptical about Apple's move into wearable technology.

08:00AM 07/01/14

Is the Tech Bubble About to Burst?

By Rocco Pendola

If you have to defend $1.2 million in funding for an app called "Yo," maybe larger insecurities are at play.

07:50PM 06/30/14

Why a Television Set Would Do Wonders for Apple's Image

By Rocco Pendola

Apple should stake out and defend at least a little bit of high-end turf to ensure its allure doesn't dilute and eventually wear thin.

08:00AM 06/30/14

The Devastating Collapse of the Music Industry in One Chart

By Rocco Pendola

As they spread blame to everybody but themselves, the numbers show that the executives who comprise the music industrial complex are little more than a gaggle of losers.

11:00AM 06/27/14

Radio's Quiet Game Changer That Could Crush Pandora

By Rocco Pendola

Expect a groundbreaking new initiative launched by a Seattle radio station to spread, changing traditional radio for the better and eventually putting serious hurt on Pandora.

09:15AM 06/27/14

If Apple Focused on iTV, It Could Be as Big as iPhone and iPad

By Rocco Pendola

The living room presents the most Apple-like opportunity in tech. It's curious we haven't heard much about it.

08:00AM 06/27/14

Amazon Should Have Made Fire Phone Free

By Rocco Pendola

What good is profit if Amazon doesn't sell enough smartphones for it to show on the bottom line?

08:30AM 06/23/14

Apple's Smartwatch Will Probably Fail

By Rocco Pendola

iPhone 6 will save the day, but Apple still deserves scrutiny for entering a smartwatch/wearable device market consumers might not even care about.

08:00AM 06/23/14

Dunkin Donuts Preparing to Crush Krispy Kreme in California

By Rocco Pendola

Previewing the possibility of a donut war on the West Coast as Dunkin Donuts looks to invade territory occupied by local shops, Krispy Kreme and Winchell's.

07:00AM 06/23/14

Don't Blame Google for Being Horribly Unethical and Opportunistic

By Rocco Pendola

No matter how poorly they're treated by technology companies, the music industry has nobody to blame but itself for its position of impotence.

12:13PM 06/18/14

Twitter's Problem in Roughly 140 Words and a Handful of Links

By Rocco Pendola

Dick Costolo needs to step back and admit he's in over his head as CEO of Twitter. The time has come to sell to Facebook.

12:04PM 06/16/14

Is Starbucks' Beer and Wine La Boulange in Los Angeles a Red Flag?

By Rocco Pendola

If the original concept has room to grow, why is Starbucks expanding in ways dissociated from its core brand?

10:06AM 06/16/14

If Pandora Really Cared About Musicians ...

By Rocco Pendola

Pandora and other filthy rich executives and investors are doing very little to change the dystopian relationship between Internet radio and the music industry.

10:38AM 06/12/14

Who Is Going to Buy Madison Square Garden?

By Rocco Pendola

As media and telecommunications companies jockey for position and attempt to build empires, expect a bidding war to emerge for MSG.

09:00AM 06/11/14

What Becomes of Pandora If It Doesn't Get Bought Out?

By Rocco Pendola

If Pandora doesn't sell out, it gets boxed out. It's tough to win with a static strategy against the big boys in technology and media.

09:09AM 06/10/14

Apple Still Headed to $1,000

By Rocco Pendola

There's no company with a stronger existing core -- and ready to extend its dominance -- than Apple. iPhone 6 leads the way. And nothing else matters.

08:00AM 06/10/14

Twitter Investors Could Still Feel More Pain

By Rocco Pendola

Just because the media loves Twitter doesn't mean it's ubiquitous enough to achieve Facebook-like success.

08:00AM 06/09/14

Yahoo: Marissa Mayer's Huge Opportunity to Become Tech's Top CEO

By Rocco Pendola

At Yahoo!, Mayer has opened the door to a potentially lucrative space. But there's more work to be done.

08:00AM 06/06/14

Apple Executing a More Powerful Strategy Than Amazon

By Rocco Pendola

If it's merely more gimmicks, bells and whistles designed to pump up Amazon Prime, Jeff Bezos's forthcoming smartphone will fail.

11:11AM 06/05/14

Pandora Trash Talks Apple, Is Google Ready to Back It Up?

By Rocco Pendola

For Pandora to survive, it needs to swallow its pride and let go of its albeit wildly successful past.

08:00AM 06/04/14

Apple Should Start Its Own Record Label

By Rocco Pendola

If Apple is to accomplish its stated goal of dominating the digital music landscape, it needs to collect talent beyond Dr. Dre and Jimmy Iovine.

04:02PM 06/03/14

Apple Will Probably Buy Twitter Next

By Rocco Pendola

Twitter represents another cog in the machine that will lead Apple to digital music dominance.

08:00AM 06/02/14

This Time It's For Real: Apple Has Killed Pandora

By Rocco Pendola

Between the Apple/Beats deal and Twitter's aggressive moves on music data, Pandora might as well not even exist.

01:27PM 05/29/14

Tim Cook Just Took Apple Away From Steve Jobs

By Rocco Pendola

With the Apple, Beats deal done, Cook will execute Apple's digital music strategy, getting it right where Jobs got it wrong.

10:50AM 05/29/14

Will WalMart End Up Crushing Amazon?

By Rocco Pendola

With online sales growing faster at WalMart than at Amazon, brick and mortar retail reinvents itself not by choice, but out of necessity.

01:30PM 05/28/14

Helping Apple Haters Understand Why Android Is Doomed

By Rocco Pendola

Modern-day Apple has never claimed it invented anything other than better experiences. It's that approach that produces competition-crushing effects.

08:00AM 05/28/14

Best Buy: Dead and Dangerous Money

By Rocco Pendola

Until big-box retailers implement real, non-Amazon strategies, long-term investors should stay away from their stocks.

11:00AM 05/27/14

Apple's 'Smart Home' Levels Android All Over Again

By Rocco Pendola

If the idea of making your iPhone even more useful comes to life, Android's really toast.

07:30AM 05/27/14

Apple Can't Lose Unless It Beats Itself

By Rocco Pendola

The competition can't touch Apple. Tim Cook knows this. So why take such a big risk on Beats Electronics?

09:58AM 05/21/14

Microsoft Is a Total Embarrassment

By Rocco Pendola

Satya Nadella proved Microsoft remains a joke by introduction a third failed iteration of his company's useless Surface tablet.

05:28PM 05/20/14

It's Do or Die For Struggling Retailers

By Rocco Pendola

Best Buy. JCP. Sears. The whole lot of brick and mortar losers will die if they don't shore up the most important area of their business.

09:21AM 05/20/14

AT&T Buying DIRECTV: Blame Canada

By Rocco Pendola

AT&T wants NFL Sunday Ticket. And it's all because they're looking to weasel into as many facets of your life as it possibly can.

01:23PM 05/19/14

An Apple Acquisition That Could Squash Netflix

By Rocco Pendola

The more you think about, the more sensible the idea of Apple moving aggressively into streaming video becomes.

08:44AM 05/19/14

Amazon's Retail Strategy Needs a Soundtrack

By Rocco Pendola

Jeff Bezos can only justify knocking off hardware, software and services form other companies for so long without some exciting wrinkle.

08:00AM 05/17/14

Apple Has Opportunity to Succeed Where Pandora Has Failed

By Rocco Pendola

Harnessing the popular appeal of music and the power of data -- that's a piece of the puzzle that ties Apple and Beats together.

08:00AM 05/16/14

Why Facebook Should Buy Twitter

By Rocco Pendola

Unlike Facebook, Twitter continues to push advertising on a user base that's, in large swaths, disengaged. That's not going to work.

09:43AM 05/14/14

Physical Retailers Still Have No Answer for Amazon

By Rocco Pendola

Lost, lame and pathetic -- Sears's model of closing stores and Best Buy's showroom within a showroom concept barely begins to address retail's woes.

08:00AM 05/14/14

Steve Jobs Was an Idiot

By Rocco Pendola

Apple fell behind in digital music because Steve Jobs didn't see the future. So why are we quoting him in light of the Beats news?

04:04PM 05/13/14

If Microsoft Only Admitted How Bad It Stinks

By Rocco Pendola

Microsoft needs to ditch the Surface tablet and focus on areas where it actually has a chance to compete effectively over the long-term.

01:11PM 05/13/14

Has Best Buy Been Hacked? (UPDATED)

By Rocco Pendola

Three fraudulent purchases in my 'My Best Buy' account in a matter of days, including one charged to my Best Buy credit card. Here are the screenshots. And beware!

10:37AM 05/13/14

If You Work For Sears You Need to Quit Your Job Immediately

By Rocco Pendola

It's only a matter of time before Sears completely implodes. Its leader needs to answer some questions and its employees need to run away.

08:00AM 05/13/14

Apple's Next Major Acquisition After Beats

By Rocco Pendola

Nobody has connected the dots between a company Beats recently acquired and what could be part of Apple's future ambitions. Until now ...

08:51AM 05/12/14

The Two Most Important Outcomes of the Apple, Beats Deal Nobody's Talking About

By Rocco Pendola

The Apple/Beats hook up changes the Internet radio landscape profoundly. So much so Pandora will not be able to remain independent.

07:52AM 05/12/14

Pandora Not Happy With Criticism As 'Regular Radio' Lives Again

By Rocco Pendola

Pandora's dead set on executing a strategy we've seen before. Meantime, broadcast radio's taking chances.

08:30AM 05/08/14

Nobody Can Save Microsoft, It's About to Die

By Rocco Pendola

The writing's on the wall. It'll take longer to become obvious, but Microsoft's set to go the way of BlackBerry.

08:00AM 05/08/14

I Don't Understand Why Amazon Needs to Worry About Profits

By Rocco Pendola

Amazon's service would suffer if it succumbed to Wall Street's short-sighted whims. This would anger consumers and hurt the business.

08:30AM 05/07/14

The Company Most Likely to Collapse in 2014

By Rocco Pendola

The longer it stands still, the more vulnerable Pandora becomes to disruption.

12:26PM 05/06/14

16 Pathetic Pictures From an Iconic L.A. Sears Store That's Now a Dump

By Rocco Pendola

Slated for redevelopment, Sears anchors a 23-acre property that used to house a now iconic mail-order retail distribution center in East L.A.

08:00AM 05/06/14

Tim Cook's Biggest Failure at Apple

By Rocco Pendola

A disappointing start for a major Apple initiative doesn't preclude Tim Cook from dominating the space again.

09:27AM 05/05/14

Will Steve Jobs Make an Apple Product Announcement?

By Rocco Pendola

'Deceased but not dead' -- a blogger visions Apple crushing Google with Steve Jobs delivering the message.

08:00AM 05/05/14

Android Stinks and Apple's About to Prove It (UPDATED)

By Rocco Pendola

There's more to Apple than marketing. And iPhone 6, the forthcoming Android killer, will prove it.

02:10PM 05/02/14

The One Thing Apple Could Do to Absolutely Devastate Pandora

By Rocco Pendola

If Apple declared thermonuclear war on Pandora, it would take some heat while ultimately rendering Pandora extinct.

03:46PM 05/01/14

Yahoo! Set to Crush YouTube

By Rocco Pendola

First the media ignored Yahoo! Screen. Now it will underestimate it.

08:30AM 05/01/14

Apple to $1,000: That's Still Happening

By Rocco Pendola

As poser tech stocks crash, Apple stock outperforms and flirts with $600. There's a reason for that.

08:00AM 05/01/14

What Twitter Needs to Do to Survive (UPDATED)

By Rocco Pendola

Twitter advertising is a farce. Any major brand that spends a dime on it should fire its entire marketing staff.

08:44PM 04/30/14

Marissa Mayer Just Made Her Best Move Yet as Yahoo! CEO

By Rocco Pendola

As Rocco Pendola predicted last year, Yahoo!'s about to take charge of the live concert streaming space.

08:00AM 04/30/14

Making Sense of the Crash in Amazon Stock

By Rocco Pendola

But if you're a long-term, buy and hold investor this AMZN sell-off should be a dream come true.

12:56PM 04/25/14

HBO on Amazon Prime Exposes Weakness At Netflix

By Rocco Pendola

HBO's decision to license programming to Amazon isn't as big of a deal as the media is making it out to be.

10:40AM 04/24/14

Apple Preparing to Crush Competition Again (UPDATED)

By Rocco Pendola

Between iPhone 6 and whatever's going on with Nike, Apple's about to change the game ... again.

05:30PM 04/23/14

The Best Role Model in Sports?

By Rocco Pendola

If you're a sports fan, get some perspective when your team "breaks your heart."

01:53PM 04/23/14

Beats Music Thinks It's Netflix -- But It's Wrong

By Rocco Pendola

The people behind Beats Music should have exercised humility at launch. Now they're just embarrassed.

12:32PM 04/22/14

Load Up on Apple Stock as Android Killer Looms

By Rocco Pendola

If Apple dives post-earnings, sell your house and squat for a year so you can afford to buy a few shares.

08:00AM 04/22/14

Should Amazon Buy Sears?

By Rocco Pendola

If Jeff Bezos thinks he needs thousands of Sears and Kmart stores, Amazon investors and even shoppers should worry.

08:00AM 04/21/14

Marissa Mayer's a Badass

By Rocco Pendola

Finally, a CEO who's building Yahoo! to endure, not to satisfy short-term thinkers.

08:00AM 04/16/14

One Reason Why We Don't Quit Cable TV

By Rocco Pendola

Psychological issues might be holding us back from cutting the cord. Just like they did with landlines.

06:43PM 04/15/14

Call the Cops: Apple's About to Kill Android

By Rocco Pendola

If you understand the core of Apple and Google's DNA, you understand why iOS will demolish Android.

08:00AM 04/15/14

Live Concerts Would Lift Yahoo!'s Video Strategy (UPDATED)

By Rocco Pendola

It's time for Yahoo! to disrupt video on the Internet. There's no better place to start than with the live music experience.

04:17PM 04/14/14

Pandora Still Tinkering With Its Ad-Free Subscription Option

By Rocco Pendola

At least some Pandora One subscribers have been asked to take a survey that asks about billing.

09:39AM 04/10/14

Is Steve Jobs Rolling In His Grave or Did He Dig One for Apple's iTunes?

By Rocco Pendola

iTunes Radio, the motivation behind it and the reported brainstorming in the aftermath of its launch might be Apple's biggest miscalculation and strategic embarrassment in the post-iPod era.

08:00AM 04/10/14

Apple's iPhone 6 Will Demolish Android (UPDATED)

By Rocco Pendola

Tim Cook's not rushing a larger screen iPhone. This provides reason to be optimistic about Apple.

03:11PM 04/09/14

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