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Richard's Most Recent Article

Coca-Cola Updates Famous Ad for Social Media World

03/20/12 - 07:00 AM EDT

The company has taken one of its most famous ads and made it digitally relevant for today's world.

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Other Articles by Richard

Free Reports

Transparency on Executive Pay Begins With Clarity Transparency on Executive Pay Begins With Clarity

01/29/11 - 09:00 AM EST

With a sound, transparent pay structure in place, you may not silence every critic, but you will be able to defend those figures with sound and honest reasoning.

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New Adversaries Learn Same Old Lesson New Adversaries Learn Same Old Lesson

12/08/10 - 06:30 AM EST

In an embittered world, consensus-building demands unprecedented leadership.

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Silence Is Arrogance With Volume Turned Down Silence Is Arrogance With Volume Turned Down

11/20/10 - 08:00 AM EST

Beyond the causes of the financial crisis, there was the mismanagement of the crisis after it occurred.

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4 DC Ways to Get Politicians to Pay Attention 4 DC Ways to Get Politicians to Pay Attention

10/28/10 - 02:56 PM EDT

Here are some suggestions for business leaders trying to make themselves heard in Washington.

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Socially Responsible Investing: The 10% Solution Socially Responsible Investing: The 10% Solution

10/12/10 - 11:37 AM EDT

Socially responsible investing, once considered a fringe movement, now accounts for one of every 10 investment dollars.

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Stability Operations Industry: Opportunity and Risk Stability Operations Industry: Opportunity and Risk

08/18/10 - 04:54 PM EDT

President Obama's recent reaffirmation of a timetable for Iraqi troop withdrawal means new business opportunity for the stability operations industry.

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iPad Data Breach: Important Lessons iPad Data Breach: Important Lessons

07/09/10 - 09:17 AM EDT

The AT&T-iPad data breach provides some instructive lessons in crisis management.

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With Social Media, BP Is Losing the Image Game With Social Media, BP Is Losing the Image Game

06/04/10 - 10:57 AM EDT

BP did not adequately use its "peace time" to build an Internet reservoir of support via the social media. Now it is being overwhelmed on the Internet by its adversaries.

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Telstra's Great Leap Forward Telstra's Great Leap Forward

04/27/10 - 12:56 PM EDT

Telstra's transformation is a leadership tale with fundamental lessons for business worldwide.

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Goldman Gets It About Adverse Publicity Goldman Gets It About Adverse Publicity

03/23/10 - 11:56 AM EDT

Goldman's recent 10-K filing shows that the Wall Street firm is fully cognizant of how bad publicity in a 24-7 news environment can damage a company's brand.

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