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'Made in the USA' as Slogan and Marketing
Now more than ever, it's wise for small businesses to trumpet the fact that their products are made in the U.S.
07:47AM 07/02/09
MySpace, Twitter Display Danger of Coolness
MySpace, Facebook and Twitter are helped and hurt by the cool factor.
07:29AM 06/25/09
Three Ways to Avoid Going Bankrupt
General Motors and General Growth have filed for bankruptcy. You can learn from their mistakes.
08:43AM 06/19/09
Apple Offers Lesson in Building Loyalty
Apple has found success in nearly everything it does, mainly because it has smartly built a loyal fan base.
09:56AM 06/12/09
Medtronic Shows Itself Off With a PR Jolt
Medtronic, in a lesson to small businesses, illustrates the benefits of a public-relations campaign.
08:48AM 06/05/09
Whitman, Nygren Take New Look at 'Value'
Value-fund managers such as Marty Whitman and Bill Nygren were pummeled by the stock-market crash and are now taking a fresh look at their strategies.
09:02AM 06/01/09
United, American Fight Negative Perceptions
Struggling airlines are trying to calm angry customers by highlighting environmental and service initiatives.
09:33AM 05/28/09
Home Depot, Lowe's Keep Eyes on the Prize
Despite a weak economy, Home Depot and Lowe's are keeping their goals front and center, a lesson for the small-business person.
10:04AM 05/21/09
Dish Network's Pain Is Your Gain
Dish Network has stumbled, enabling Comcast and AT&T to lure customers. It's a painful lesson small businesses can learn from.
06:10AM 05/14/09
Sprint Fights Back With No-Contract Plans
Sprint's growing month-to-month service might help it gain customers after it lost a record number of long-term subscribers last quarter.
09:44AM 05/08/09
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