Elizabeth Blackwell

Special to TheStreet.com
Elizabeth Blackwell is a freelance writer based in Chicago. She is the author of Frommer's Chicago guidebook, and writes for the Wall Street Journal, Chicago, and other national magazines.
Elizabeth Blackwell
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Article

Small-Biz Lessons From the Kindle's Success

By Elizabeth Blackwell

When Amazon debuted its new product, people didn't think it would catch on. Here's what the company did to make it a success.

Related Topics: Technology | Bonds/Economy | Internet | Personal Technology | Consumer Goods | Small Business | Personal Finance | Software | Media

11:46AM 08/15/08

Article

Tell a Good Story, Ralph Lauren-Style

By Elizabeth Blackwell

This company sells its story along with its goods; this is the key to its global success -- and it could be yours, too.

Related Topics: Small Business | Retail

11:37AM 08/08/08

Article

Get Crafty Like Kraft to Stay on Top

By Elizabeth Blackwell

Follow the Colgate and Kraft's lead in making cost cuts and offering healthier products.

Related Topics: Small Business | Consumer Goods

12:20PM 08/01/08

Article

Learn From AmEx's Pain: Slow, Smart Growth Lasts

By Elizabeth Blackwell

Quickly expanding its number of card holders has put the company in a bind. Now it is scaling back.

Related Topics: Banking-Credit | Small Business

11:14AM 07/25/08

Article

Try J&J's Plan for Healthy Growth

By Elizabeth Blackwell

The company was able to expand itself without diluting its brand. Your small biz can apply this strategy, too.

Related Topics: Small Business

11:02AM 07/18/08

Article

Beware Microsoft's Mistake: Looking Desperate

By Elizabeth Blackwell

In its eager takeover plot of Yahoo!, Microsoft looks like the bad guy while its rival, Google, shines.

Related Topics: Small Business

09:53AM 07/15/08

Article

Small Biz: Change Your Logo Like Wal-Mart?

By Elizabeth Blackwell

A new logo may convince customers you're on the right track, but only if you do more than switch signs.

Related Topics: Saving | Retail | Small Business | Consumer Goods | Personal Finance | Money Management

10:14AM 07/04/08

Article

Small Biz: Lessons to Learn From GM Revamp

By Elizabeth Blackwell

The auto titan is putting a lot of energy into an electric car as it moves away from gas-guzzlers.

Related Topics: Money Management | Autos | Bonds/Economy | Small Business | Energy | Auto

02:58PM 07/01/08

Article

Like Lehman Brothers, Show Grit Under Fire

By Elizabeth Blackwell

If your company has to weather a storm, make sure employees are held accountable and be prepared to wield the axe.

Related Topics: Small Business

12:39PM 06/30/08

Article

Keep Your Goods Sizzling -- Like Apple's iPhone

By Elizabeth Blackwell

The tech giant doesn't rest on its laurels; neither should you. Here's how to improve even your hottest products.

Related Topics: Telecom | Small Business | Technology

12:11PM 06/12/08

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