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Kraft Sticks to Company Motto - Should You?
Kraft's hostile bid for Cadbury reflects its company mantra: 'Make today delicious.' Could your firm benefit from a motto?
07:44AM 09/17/09
Small Firms, Like Disney, Can Sell to Tweens
Disney's plan to buy Marvel is part of an effort to engage tween boys. It's a philosophy that could also benefit small businesses.
09:46AM 09/04/09
Like Aeropostale, Small Firms Must Discount
Small businesses competing for back-to-school dollars should look at Aeropostale's winning formula of trendy clothes and low prices.
11:23AM 08/27/09
Nike, Netflix Get Web Sales Strategy Right
Not content to simply host Web sites, Nike and Netflix have figured out ways to use the Internet to drive sales.
06:00AM 08/21/09
Coffee Wars Illustrate Need to Differentiate
McDonald's, Starbucks and Peet's rely on different tactics to sell the same product: coffee.
05:30AM 08/20/09
CVS Rings Up Profits by Branching Out
To boost sales, small businesses should follow CVS's lead by expanding services and catering to budget-conscious customers.
08:44AM 08/07/09
Amazon-Zappos Highlights Customer Service
Amazon's takeover of Zappos shows that customer service can be a key part of your strategy.
07:53AM 07/30/09
Mattel, Hasbro Cut Costs, Plan for Growth
Small businesses could learn from toy companies Mattel and Hasbro, which pared expenses while preparing for growth.
07:55AM 07/23/09
Discounters Can Have It Both Ways
As dollar stores have shown, you can maintain value and go upscale to attract higher-end customers.
08:44AM 07/16/09
Like Six Flags, Let Workers Spread the Word
Six Flags asked employees to spread the news about the company's plight, helping to control the message.
07:44AM 07/09/09
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