Travelzoo Expands Its Brief

Travelzoo (TZOO Quote) said it is expanding its Web site with a Travelzoo Extra section that publishes recommended nontravel sales, such as DVDs, electronics, apparel and accessories.

Shares of the New York-based online travel publisher rose 76 cents Friday to $33.19.

"Travelzoo Extra marks our entry into the business of publishing nontravel deals, in addition to our core business of publishing travel deals," said CEO Ralph Bartel. "In the past, users have asked us why Travelzoo doesn't list sales other than travel. Now we are responding to this request. While this type of content provides additional useful information to our subscribers, it also is an incremental business opportunity for us."

The products and services featured in Travelzoo Extra will follow the same rigorous research and evaluation process that the company applies to the publishing of travel deals, the company said. Travelzoo said it does this to assure quality, value and availability to the recommended deals it publishes.