Jim Cramer's 'Stop Trading!': Buy Apple

Stock quotes in this article: AAPL , RIMM , MRK , NOK  

Buy Apple (AAPL Quote), Jim Cramer said on CNBC's "Stop Trading!" segment Monday.

Cramer said that there is a "grudging recognition" in the market, especially after Nokia's (NOK Quote) cautious guidance, that the iPhone will continue to win among smartphones. He said the iPhone is "huge, and when we get the next iteration ... it's going to be game, set, match." He also remarked that "there's no stock for sale. They keep buying it up."

Cramer also said that a new Mac product, Conversation, will bring Apple to the forefront of instant messaging. He said the product will be similar to the iPod in its impact. "The analysts don't see it because the analysts don't use it," he said. "I think this is a gigantic product."

Of smartphone rival Research In Motion (RIMM Quote), Cramer said, "We did get a great quarter. ... If Research In Motion reported that quarter today, it'd be at $150."

Pharmaceutical company Merck (MRK Quote) gave a "great conference call," Cramer said. He said that the weekly scripts for Vytorin were the key metric for the company.

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At the time of publication, Cramer had no positions in any of the stocks mentioned.

Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. Click here to order Cramer's latest book, "Mad Money: Watch TV, Get Rich," click here to order his book, "Real Money: Sane Investing in an Insane World," click here to get his second book, "You Got Screwed!" and click here to order Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column by clicking here.

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