Believe in the Tech Cycle and Hold On

Stock quotes in this article: SNDK , MRVL , STX , DELL , YHOO , GOOG , NOK  

This column was originally published on RealMoney on July 22 at 11:38 a.m. EDT.

Attention killer product developers: Can you please give us a one-pound product the size of a piece of paper that can run for 10 hours, access email, send movies and songs, make our calls and do everything else so I can throw away these other three devices and stop lugging everything, including spare batteries and power cords? Can you give me that so I can be online constantly, watch television and movies and have a terrific time to boot?

This is where we are going. It's why I believe that Broadcom(BRCM Quote), SanDisk(SNDK Quote), Marvell(MRVL Quote) and Seagate(STX Quote) are buys -- they'd all play a role.

It's why Intel(INTC Quote) and Dell(DELL Quote) work, 'cause it will be Intel chips and Dell PCs.

It's why that darned Sociedad Quimica(SQM Quote) keeps going up, because of the huge lithium shortage. Can you imagine being the only large supplier of lithium? What a business! That's the key to the long-term battery life.

I don't believe that we even know yet how exciting this product cycle is. Sure, we get insights when we fool around with the V Cast phones from Motorola(MOT Quote). We will get some sense when we see, next Tuesday, the Research In Motion(RIMM Quote) killer from Motorola. And we know that Yahoo!(YHOO Quote) and Google(GOOG Quote) will play big roles.

But the stocks are still selling every day as if this must come to an end, that this rally in tech is ephemeral because nobody really believes in any of this stuff.

To me, it feels just like Corning(GLW Quote) at $2 a few years ago. That company made $50,000 LCD screens. Who will pay for that?

Now they cost a tenth of that and the answer is everybody.

You need to be thinking about this revolution. You need to be thinking about your ownership of it. You can't be shaken out by a Nokia(NOK Quote) call or by a Google caution comment. You can't be thinking, "OK, how about Applied Materials(AMAT Quote), because that always used to work." You can't sneer at these stocks because they don't go up every day; they shouldn't.

But these product cycles are myriad and investible from the hardware infrastructure and accessory side. The sooner you stop trading them and start owning them, the better.

P.S. from TheStreet.com Editor-in-Chief, Dave Morrow:
It's always been my opinion that it pays to have more -- not fewer -- expert market views and analyses when you're making investing or trading decisions. That's why I recommend you take advantage of our free trial offer to TheStreet.com RealMoney premium Web site, where you'll get in-depth commentary and money-making strategies from over 50 Wall Street pros, including Jim Cramer. Take my advice -- try it now.

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At the time of publication, Cramer was long Intel, Motorola and Yahoo!.

James J. Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column by clicking here. Listen to Cramer's RealMoney Radio show on your computer; just click here. Watch Cramer on "Mad Money" at 6 p.m. ET weeknights on CNBC. Click here to order Cramer's latest book, "Real Money: Sane Investing in an Insane World," click here to get his second book, "You Got Screwed!" and click here to order Cramer's autobiography, "Confessions of a Street Addict."

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