This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Yahoo! Sharpens Its Tech Edge

Yahoo! (YHOO - Get Report), the portal and search site that lately has been languishing in Google's (GOOG - Get Report) shadow, is stepping out with new initiatives that will put it square on the leading edge of the Internet sector.

Yahoo! has been quietly aggressive about pushing into cutting-edge areas of technology -- vertical searches, blogs, social networks and a form of content distribution called RSS (really simple syndication) -- that are proving highly popular among early adopters of technology. Software developers and investors involved in emerging Internet technologies say they could represent the next wave of Web innovation to win over the masses.

Whether these fledgling areas will soon translate into monetized business operations remains unclear. But if they do, Yahoo! will be among the first to capitalize on them. More immediately, they are already helping to restore Yahoo!'s image among its core audience as a leader in technology innovation, not another also-ran tagging behind Google in the search race.

"For the past 18 months, Yahoo! has quietly changed from a portal into a site that is intelligently weaving new applications through search," says Chris Sherman, an editor at Search Engine Watch. "You hear more people saying Yahoo!'s getting its groove back, but the fact is, they never lost it in the first place."

To some degree, the comparisons to Google are unfair. Google directs users away from its site as quickly as possible, a strategy that paradoxically brings visitors back as they grow addicted to its usefulness. Google also makes money whenever a user leaves by clicking on a sponsored ad. Google's focus on this strategy is so strong that it's not surprising its sponsored-ad revenue is stronger than Yahoo!'s.

Yahoo! has largely taken a different route. The lesser part of its revenue comes from Google-like, sponsored-links ads. But the bulk comes from content on its site, and that means it's in Yahoo!'s interest to keep users on its site as long as possible.
1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
GOOG $693.01 0.00%
YHOO $36.60 0.00%
AAPL $93.74 0.00%
FB $117.58 0.00%
TSLA $240.76 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs