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4. Take some time. Don't just dash off your subject lines. Considering how important they are, take some time to think about them and write several -- at least three or four -- before choosing which one to use. Once you have a few subject lines you like, run them by a friend or colleague and see which one they think is most compelling. 5. Test it. When you have two strong yet different subject lines, test them. Split your list in half and use a different subject line for each group. After a number of tests like this, you'll have a very good idea of what works for the people on your list. And the better you know your audience, the more effectively you can communicate with them. The next time you're tempted to rush through the process of writing a subject line, think about the number of emails you get every day. After the effort you've put into composing your email, don't you want to ensure that people open and read it?
Understanding why investors put money into businesses can help you figure out who to approach and how to go about it.
Proper fundraising requires carefully prepared documentation at every step. Here's what investors expect -- and what the law requires.
To get noticed, create a controversial ad campaign -- complaints and all.
Yahoo! is among the most searched stocks on TheStreet.com. Here's what Cramer had to say about the stock recently.
Catch up on his thinking on the hottest topics of the past week.
Investors will have to deal with a Fed meeting and another flood of earnings and economic data.
Ensco International and Echelon have the potential to move higher in coming days.
See who made what calls.
The addition of video is helping telecom companies compete against cable and satellite companies.
The June West Texas Intermediate contract reflects selling pressure ahead of Tuesday's expiration. But stocks in the sector are generally trading higher.
See who made what calls.
Keep on top of the market and the critical information you need to make more profitable investing decisions.
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