Entrepreneur.com

Getting the Subject Line Right

03/21/07 - 12:57 PM EDT

Entrepreneur.com

4. Take some time. Don't just dash off your subject lines. Considering how important they are, take some time to think about them and write several -- at least three or four -- before choosing which one to use. Once you have a few subject lines you like, run them by a friend or colleague and see which one they think is most compelling.

5. Test it. When you have two strong yet different subject lines, test them. Split your list in half and use a different subject line for each group. After a number of tests like this, you'll have a very good idea of what works for the people on your list. And the better you know your audience, the more effectively you can communicate with them.

The next time you're tempted to rush through the process of writing a subject line, think about the number of emails you get every day. After the effort you've put into composing your email, don't you want to ensure that people open and read it?




1 2
» Next
This article was written by Gail F. Goodman, the "Email Marketing" coach at Entrepreneur.com CEO of Constant Contact, a Web-based email marketing service for small businesses. For bios of and stories by Entrepreneur.com columnists, please click here. For more information about subscribing to Entrepreneur, click here.

Headlines & Perspectives

Entrepreneur.com

Go To Section Home


03/20/07
Greed or Fear: What Really Motivates Investors

Understanding why investors put money into businesses can help you figure out who to approach and how to go about it.


03/19/07
Keeping a Clear Fundraising Paper Trail

Proper fundraising requires carefully prepared documentation at every step. Here's what investors expect -- and what the law requires.


03/16/07
Ads That Push the Envelope

To get noticed, create a controversial ad campaign -- complaints and all.


05/19/08
Cramer on Top Searched Stocks: Yahoo!

Yahoo! is among the most searched stocks on TheStreet.com. Here's what Cramer had to say about the stock recently.


05/17/08
Jim Cramer's Best Blogs

Catch up on his thinking on the hottest topics of the past week.


04/26/08
Coming Week: Make or Break

Investors will have to deal with a Fed meeting and another flood of earnings and economic data.


05/19/08
Top Rocket Stocks: Ensco

Ensco International and Echelon have the potential to move higher in coming days.


04/28/08
Monday's Analysts' Upgrades, Downgrades

See who made what calls.


05/19/08
Telecom Giants See a Savior in Video

The addition of video is helping telecom companies compete against cable and satellite companies.


05/19/08
Contract Expiration Tempers Oil's Rise

The June West Texas Intermediate contract reflects selling pressure ahead of Tuesday's expiration. But stocks in the sector are generally trading higher.


05/19/08
Analysts' Upgrades, Downgrades: Amazon

See who made what calls.


Your Recent Quotes: Quote Up0 | Quote Down0
Dow S&P 500 NASDAQ
Oil*
Gold
10 Yr
0.00%
%
%
%
Data delayed 20 min
Sign up for our FREE newsletters now.

Keep on top of the market and the critical information you need to make more profitable investing decisions.

  • Cramer's Daily Booyah!
  • Before the Bell

Privacy Policy

See All Free Newsletters

Premium Stock Ideas
Access Action Alerts Plus to find out Cramer’s latest picks now!