Are You a Smart Marketer?

This article was written by Kim T. Gordon of Entrepreneur.com

Polish your marketing smarts with this handy quiz. Just answer true or false to these eight questions, then read the answers for important insights that'll help you improve your marketing in the coming year.

1. On a small-business marketing budget, it's smarter to advertise a few times each in numerous print publications than to advertise often in just one or two.

2. When shopping for broadcast advertising on a tight budget, you should look for the media proposal that offers the greatest number of spots for your money.

3. Customers prefer to receive branded company information in editorial materials, both offline and online, rather than through ads.

4. To yield the highest click-through rate on promotional email, you should offer a percentage discount off your sales price.

5. Since senior citizens rarely use the Internet, marketers should direct their dollars to other ways of reaching this target audience.

6. The best way for retailers to increase sales from Latino shoppers is to offer frequent-shopper cards.

7. The best way to build positive word-of-mouth is to affect the media to which "advice givers" are exposed.

8. When reaching and motivating B2B prospects, general media sources such as consumer magazines and TV are more effective than niche B2B media.

The answers to these questions begin on the next page.

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