AT&T Will Win Wireless War With iPhone

01/24/07 - 03:50 PM EST

Jim Cramer

This column was originally published on RealMoney on Jan. 24 at 3:02 p.m. EST. It's being republished as a bonus for TheStreet.com readers. For more information about subscribing to RealMoney, please click here.

Apple's(AAPL Quote) a real battleground. When you have a $500 price point and a potential "vaporware" system that's pushed out six months, why bother to own the stock? What's the data point that will get the bulls to romp and the bears to hibernate?

I think we got an inkling of what it could be today from AT&T's(T Quote) Cingular Wireless. This company believes in world domination. And it intends to dominate using the iPhone.

Management sounded like kids when talking about the iPhone and how it was going to remake AT&T and that it was the greatest invention they've ever seen.

Now, AT&T's all about market share, and if you read between the lines, I think you see a strategy coming where the device's $500 price point is preserved but the service contract is greatly reduced. I think that AT&T -- and not Apple -- is the key to this next leg, and CEO Stan Sigman can make it happen.

AT&T exists to kill Verizon(VZ Quote). This is a actually war. The iPhone is the neutron bomb.

These guys will use it. Aggressively. And that's the bull case, plain and simple.

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At the time of publication, Cramer had no positions in any of the stocks mentioned in this post.

Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. Click here to order Cramer's latest book, "Mad Money: Watch TV, Get Rich," click here to order his book, "Real Money: Sane Investing in an Insane World," click here to get his second book, "You Got Screwed!" and click here to order Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column by clicking here.

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