In Search of Shine at Tiffany's

Something old, something new.

I've always liked the slogan. It describes Tiffany & Co. (TIF Quote - Cramer on TIF - Stock Picks) to a T. In fact, it describes my other favorite value investments pretty well, too: sharp products and new markets grounded in a tradition of solid fundamentals.

Few deny that the name Tiffany brings a sparkle to the eyes of jewelry aficionados worldwide.

People crave the refined shopping experience, and when one of those robin's-egg-blue catalogs of dreams arrives in the mail, it gets opened right away. Right?

There's no doubting Tiffany's cachet among upscale buyers, where everything from six-figure necklaces to $100 baby spoons walks out the door with generations of satisfied owners.

But Tiffany isn't just for the upscale buyer. Several years ago, the company began appealing to the masses with an affordable line of silver products done in its same great designs.

Now we're talking prices in the hundreds, not thousands, of dollars, and we're catering to a more mainstream, aspirational market.

That move boosted revenue and profits initially, but some wonder about the long-term effects.

Click here for the video version of this story from Jennifer Openshaw.

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