Jim Cramer's Stop Trading! Buy Brunswick

 

Buy Brunswick (BC), Jim Cramer said Thursday on CNBC's Stop Trading! segment.

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Cramer, interviewing CEO Dustan McCoy, says thin supply of in-demand stocks is leading to outsize gains, particularly when solid companies beat reduced expectations.

Such is the case with Brunswick, the Lake Forest, Ill., boating company, Cramer said. Shares rose $3.25 Thursday afternoon to $33.96.

Cramer said the key in cases such as Brunswick's is to buy on the first-day run-up because so far this earnings season similar rallies "haven't been repealed."

Cramer also nodded to the company's progress in being able to turn a profit and pay down debt even in a quarter when U.S. sales were soft.

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At the time of publication, Cramer had no position in stocks mentioned.

Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. Click here to order Cramer's latest book, "Mad Money: Watch TV, Get Rich," click here to order his book, "Real Money: Sane Investing in an Insane World," click here to get his second book, "You Got Screwed!" and click here to order Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column by clicking here.

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