Cramer's 'Mad Money' Recap: Jones Soda Has Pop

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"Jones Soda (JSDA Quote) could be the next Hansen Natural (HANS Quote)," Jim Cramer told viewers of his "Mad Money" TV show Thursday.

Hansen Natural has already had its run and "ran out of fizz last summer," he said. But "Jones Soda is still in the early inning of its growth story" and is "just beginning to run."

It's true that Jones has had a "nice run," but the party is not over with this stock, and Cramer said he'd like to get in the party late rather than never. He said he would buy it on a Monday afternoon, after all the people who buy it after hours on Thursday get tired of it and kick it out.

Jones is a "relatively unknown stock," which is covered by only two analysts, both of which have a "neutral" on it, Cramer said. Meanwhile, not only do retailers like to sell its products because of high premiums, the company should have 100% earnings-per-share growth in a year, he said.

In addition, Jones "has an unpenetrated market" and is going regional to national, which typically makes stocks go higher, Cramer said. "It has huge opportunities to expand" and the Jones brand has a "cultlike following," which is only getting bigger, he said.